CHAPTER 6 QUESTIONS WITH
ACCURATE ANSWERS
______ is sometimes used in stratified random sampling when no single source
can generate a large or low incidence sample. correct answer Multisource
sampling
_______ refers to the selection of a small number of elements from a larger
defined target group of elements and expecting that the information gathered
from the small group will allow judgments to be made about the larger group.sa
correct answer sampling
A list of all eligible sampling units that are developed by a researcher is called a(n)
correct answer sampling frame
A marketing researcher wants to draw a sample of 30 participants out of the 100
potential participants who are present. The researcher writes each participant's
name on a separate, identical piece of paper and places all the names in a bowl.
She then proceeds to pick names arbitrarily until she picks 30 participants. The
scenario given above is an example of Blank______. correct answer simple
random sampling
A nonprobability sampling method in which participants are selected according to
a researcher's belief that they will meet the requirements of a study are called
correct answer judgment or purposive
sampling
, A probability sampling procedure in which every sampling unit has a known and
equal chance of being selected is called ______. correct answer simple random
sampling
A true statement about sampling frames is that _____. correct answer accurate,
representative, and current sampling frames are difficult and expensive to obtain
An identifiable set of elements of interest to a researcher and pertinent to the
information problem is called a(n) _______. correct answer population
Any type of bias that is attributable to mistakes in either drawing a sample or
determining the sample size is called _____ _____. correct answer sampling
error
Identify a rule that is followed when selecting members from a population for the
inclusion in probability sampling. correct answer The selection of the sampling
units should be unbiased.
Identify a true statement about determining the sample size for nonprobability
samples correct answer A researcher makes subjective, intuitive judgments based
on either past studies or the amount of resources available when deriving
samples.
Identify the formula to calculate the sample size when researchers work with
small populations. correct answer Sample size = (Specified degree of confidence ×
Variability/Desired precision)2 × N/(N + n - 1)
ACCURATE ANSWERS
______ is sometimes used in stratified random sampling when no single source
can generate a large or low incidence sample. correct answer Multisource
sampling
_______ refers to the selection of a small number of elements from a larger
defined target group of elements and expecting that the information gathered
from the small group will allow judgments to be made about the larger group.sa
correct answer sampling
A list of all eligible sampling units that are developed by a researcher is called a(n)
correct answer sampling frame
A marketing researcher wants to draw a sample of 30 participants out of the 100
potential participants who are present. The researcher writes each participant's
name on a separate, identical piece of paper and places all the names in a bowl.
She then proceeds to pick names arbitrarily until she picks 30 participants. The
scenario given above is an example of Blank______. correct answer simple
random sampling
A nonprobability sampling method in which participants are selected according to
a researcher's belief that they will meet the requirements of a study are called
correct answer judgment or purposive
sampling
, A probability sampling procedure in which every sampling unit has a known and
equal chance of being selected is called ______. correct answer simple random
sampling
A true statement about sampling frames is that _____. correct answer accurate,
representative, and current sampling frames are difficult and expensive to obtain
An identifiable set of elements of interest to a researcher and pertinent to the
information problem is called a(n) _______. correct answer population
Any type of bias that is attributable to mistakes in either drawing a sample or
determining the sample size is called _____ _____. correct answer sampling
error
Identify a rule that is followed when selecting members from a population for the
inclusion in probability sampling. correct answer The selection of the sampling
units should be unbiased.
Identify a true statement about determining the sample size for nonprobability
samples correct answer A researcher makes subjective, intuitive judgments based
on either past studies or the amount of resources available when deriving
samples.
Identify the formula to calculate the sample size when researchers work with
small populations. correct answer Sample size = (Specified degree of confidence ×
Variability/Desired precision)2 × N/(N + n - 1)
