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WGU C201 STUDY SET EXAM QUESTIONS AND
ANSWERS GRADED A+ LATEST UPDATE.
1. What is the result of a company increasing the delegation of authority and
the span of control? ANS >> Increased decision-making authority given to
employees
2. Which two key elements does an effective organization include? ANS >>
Human interaction
Structure
3. Why does a line organizational structure function most effectively in a
crisis situation? ANS >> It establishes a direct flow of authority.
4. A company might divide itself into smaller groups that best match the
types of customers it serves. What is this is an example of? ANS >>
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Organization
5. Which primary driver does management use for an organization's struc-
ture? ANS >> Achievement of company goals
6. Which step in the organizing process results in management grouping
work activities into units within the organization? ANS >>
Departmentalization
7. A high-tech startup company is launching a marketing campaign for its
new social media portal by highlighting how the portal exceeds the connec-
tivity and collaboration capabilities of all other social media sites.
Which type of competitive advantage is this company leveraging? ANS >>
Product
8. Which marketing strategy is devoted to maintaining continuous bottom
line prices rather than relying on short-term price-cutting tactics such as
cents-off coupons, rebates, and special sales? ANS >> Everyday low pricing
9. When would a pull promotional strategy enhance a competitive advan-
tage to market a product better than a push strategy? ANS >> When demand
for the product is driven by the end user.
10. Which marketing tool is often used to build effective relationship market-
ing campaigns? ANS >> Affinity programs
11. Which element of the promotional mix has the advantage of messaging
that can be tailored for each customer, but the disadvantage of a high cost
per contact? ANS >> Personal selling
12. What three factors should be addressed in a successful marketing plan?-
, mailto:https://www.stuvia.com/user/techgrades
ANS >> Target market
WGU C201 STUDY SET EXAM QUESTIONS AND
ANSWERS GRADED A+ LATEST UPDATE.
1. What is the result of a company increasing the delegation of authority and
the span of control? ANS >> Increased decision-making authority given to
employees
2. Which two key elements does an effective organization include? ANS >>
Human interaction
Structure
3. Why does a line organizational structure function most effectively in a
crisis situation? ANS >> It establishes a direct flow of authority.
4. A company might divide itself into smaller groups that best match the
types of customers it serves. What is this is an example of? ANS >>
,mailto:https://www.stuvia.com/user/techgrades
Organization
5. Which primary driver does management use for an organization's struc-
ture? ANS >> Achievement of company goals
6. Which step in the organizing process results in management grouping
work activities into units within the organization? ANS >>
Departmentalization
7. A high-tech startup company is launching a marketing campaign for its
new social media portal by highlighting how the portal exceeds the connec-
tivity and collaboration capabilities of all other social media sites.
Which type of competitive advantage is this company leveraging? ANS >>
Product
8. Which marketing strategy is devoted to maintaining continuous bottom
line prices rather than relying on short-term price-cutting tactics such as
cents-off coupons, rebates, and special sales? ANS >> Everyday low pricing
9. When would a pull promotional strategy enhance a competitive advan-
tage to market a product better than a push strategy? ANS >> When demand
for the product is driven by the end user.
10. Which marketing tool is often used to build effective relationship market-
ing campaigns? ANS >> Affinity programs
11. Which element of the promotional mix has the advantage of messaging
that can be tailored for each customer, but the disadvantage of a high cost
per contact? ANS >> Personal selling
12. What three factors should be addressed in a successful marketing plan?-
, mailto:https://www.stuvia.com/user/techgrades
ANS >> Target market
