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Digital Marketing - Stukent mimic
Questions and Correct Answers/ Latest
Update / Already Graded
Hey! I think it's so cool that we get to work at Buhi together!
#awesomeinternship #soontobecollegegraduates. Anyway, I'm
working on a few campaigns and I remember one of our professors
telling us that there's a difference between SEO and paid or PPC
keywords. Do you remember what he said?
Ans: Keywords for PPC (paid) depend more on search volume,
competition, and search intent as ads are directly competing
with competitors over highly used, purchase-intent keywords.
SEO focuses primarily on keyword difficulty.
Hello. I want to ensure that this Backpack campaign does well and it
sounds like bids are the ticket to me. I remember a past digital
marketer telling me that bids should stay pretty low, but can you
remind me why we can't put $100 behind a keyword to make sure we
get priority?
Ans: The maximum CPC bid is the amount the advertiser
agrees to pay for a click. The actual CPC is the amount the
advertiser ends up paying when a searcher clicks on his/her ad.
These two amounts are typically different because the actual
CPC is usually lower than the maximum CPC. Competitors may
All rights reserved © 2025/ 2026 |
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set a high bid, just under yours, with the intent of exhausting
your budget quickly. This enables them to eliminate you as a
competitor for the rest of that day or month and show their ad
for a much lower cost per click. For example, if you bid $20 but
your competitor bids $19.98, then you'll pay $19.99 and your
budget will be exhausted extremely quickly, kicking you out of
the competition.
Congratulations on the new job! I've heard a bit about Buhi, and I'm
excited to hear more about the company when we meet up for lunch
next week. Some quick questions for you: Are there criteria for
selecting keywords? Which are most important? Should I just choose a
bunch that looks good including my branded keywords?
Ans: Search volume, suggested bid, competition, and search
intent are the four criteria by which to choose keywords of PPC.
Hey again! So, I have an ad group that's done really well. How do I
know if I should lower or increase my bid to improve keyword
performance?
Ans: Impressions are a key metric for analyzing keyword
performance. When first testing a keyword, getting a low
number of impressions or none at all likely indicates that you're
consistently being outbid and need to increase your bid.
Similarly, high impressions mean you're consistently outbidding
competitors. If impressions are too high, then there's a wider
All rights reserved © 2025/ 2026 |
Digital Marketing - Stukent mimic
Questions and Correct Answers/ Latest
Update / Already Graded
Hey! I think it's so cool that we get to work at Buhi together!
#awesomeinternship #soontobecollegegraduates. Anyway, I'm
working on a few campaigns and I remember one of our professors
telling us that there's a difference between SEO and paid or PPC
keywords. Do you remember what he said?
Ans: Keywords for PPC (paid) depend more on search volume,
competition, and search intent as ads are directly competing
with competitors over highly used, purchase-intent keywords.
SEO focuses primarily on keyword difficulty.
Hello. I want to ensure that this Backpack campaign does well and it
sounds like bids are the ticket to me. I remember a past digital
marketer telling me that bids should stay pretty low, but can you
remind me why we can't put $100 behind a keyword to make sure we
get priority?
Ans: The maximum CPC bid is the amount the advertiser
agrees to pay for a click. The actual CPC is the amount the
advertiser ends up paying when a searcher clicks on his/her ad.
These two amounts are typically different because the actual
CPC is usually lower than the maximum CPC. Competitors may
All rights reserved © 2025/ 2026 |
, Page |2
set a high bid, just under yours, with the intent of exhausting
your budget quickly. This enables them to eliminate you as a
competitor for the rest of that day or month and show their ad
for a much lower cost per click. For example, if you bid $20 but
your competitor bids $19.98, then you'll pay $19.99 and your
budget will be exhausted extremely quickly, kicking you out of
the competition.
Congratulations on the new job! I've heard a bit about Buhi, and I'm
excited to hear more about the company when we meet up for lunch
next week. Some quick questions for you: Are there criteria for
selecting keywords? Which are most important? Should I just choose a
bunch that looks good including my branded keywords?
Ans: Search volume, suggested bid, competition, and search
intent are the four criteria by which to choose keywords of PPC.
Hey again! So, I have an ad group that's done really well. How do I
know if I should lower or increase my bid to improve keyword
performance?
Ans: Impressions are a key metric for analyzing keyword
performance. When first testing a keyword, getting a low
number of impressions or none at all likely indicates that you're
consistently being outbid and need to increase your bid.
Similarly, high impressions mean you're consistently outbidding
competitors. If impressions are too high, then there's a wider
All rights reserved © 2025/ 2026 |
