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Exam (elaborations)

Digital marketing stukent Questions and Correct Answers/ Latest Update / Already Graded

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Digital marketing stukent Questions and Correct Answers/ Latest Update / Already Graded

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Page |1


Digital marketing stukent Questions and
Correct Answers/ Latest Update / Already
Graded
Advertising

Ans: process of communicating with potential customers to
promote a product or service


awareness

Ans: the consumer's ability to recognize and remember the
product or brand name


brand

Ans: distinctive name, words, design, logo, mark, or a
combination of these elements that create company or product
identity and that separate the company or product from
competitors


brand management

Ans: process of creating and maintaining the identity of a
brand



All rights reserved © 2025/ 2026 |

, Page |2

Call to Action (CTA)

Ans: statement or phrase that encourages audience response


customer advocacy

Ans: marketing strategy focused on getting customers to
support your product or brand


customer support

Ans: range of activities to assist customers in resolving issues;
involves the goal of promoting customer satisfaction


Distrobution

Ans: path the product or service purchased travels from the
company to the consumer


Event Planning

Ans: process of arranging trade shows, conventions, meetings,
etc. that meet determined goals, messages, or purposes


focus groups


All rights reserved © 2025/ 2026 |

, Page |3


Ans: diverse groups of consumers participating in guided
discussions conducted to better understand customer
perception of a particular product or service


margin

Ans: the difference between the value that an activity
generates and the cost of the activity


Marketing

Ans: process of communicating a company's revenue
cost=Margin


Marketing Reasearch

Ans: process of gathering and analyzing information about
customers' needs and preferences


media planning

Ans: process of determining the most effective approach to
advertise a product or service


Merchandising

All rights reserved © 2025/ 2026 |

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