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Digital Marketing Exam 2 Review
Questions and Correct Answers/ Latest
Update / Already Graded
Although web analytics cannot identify the name of a website visitor, it
can identify the person's address based on the person's Internet
connection and IP address
Ans: False
Individuals who type in generic words in a search engine are usually
less inclined to make a purchase than someone who types in a more
specific keyword phrase
Ans: True
In buying search ad space, advertisers are normally charged slightly
more than the amount they bid on a keyword
Ans: False
Based on the concept of Quality Score, an ad that is written well and
seems to generate more clicks compared to other advertisers will
receive a better ad position
All rights reserved © 2025/ 2026 |
, Page |2
Ans: True
Anytime a user enters a website he has created a visit, which can
consist of one or more page views
Ans: True
Because display ads can be shown on hundreds or thousands of
different websites, analyzing traffic from these display ads will not
provide useful information
Ans: False
With CPC bidding for display ads, advertisers pay each time an ad
appears on a website
Ans: False
In mapping keyword phrases to webpages, the best strategy is to
match broader keyword phrases with subcategory or product pages
and more specific keyword phrases with the home page or category
pages
Ans: False
All rights reserved © 2025/ 2026 |
, Page |3
An online advertiser looking to use banner advertising must identify its
target audience so it can create more effective advertising campaigns
Ans: True
If hundreds of websites are targeting a particular keyword search
phrase, it would be a good choice for a new website to use also since
the keyword phrase is generating a high level of traffic
Ans: False
The purpose of the title on a search ad is to get the searcher's attention
Ans: True
Backlinks from websites and webpages that cover a similar topic are
considered by search engines to be more important than general
websites that are not related
Ans: True
An effective display ad must attraction attention, communicate a value
proposition, and invite some type of action
Ans: True
All rights reserved © 2025/ 2026 |
Digital Marketing Exam 2 Review
Questions and Correct Answers/ Latest
Update / Already Graded
Although web analytics cannot identify the name of a website visitor, it
can identify the person's address based on the person's Internet
connection and IP address
Ans: False
Individuals who type in generic words in a search engine are usually
less inclined to make a purchase than someone who types in a more
specific keyword phrase
Ans: True
In buying search ad space, advertisers are normally charged slightly
more than the amount they bid on a keyword
Ans: False
Based on the concept of Quality Score, an ad that is written well and
seems to generate more clicks compared to other advertisers will
receive a better ad position
All rights reserved © 2025/ 2026 |
, Page |2
Ans: True
Anytime a user enters a website he has created a visit, which can
consist of one or more page views
Ans: True
Because display ads can be shown on hundreds or thousands of
different websites, analyzing traffic from these display ads will not
provide useful information
Ans: False
With CPC bidding for display ads, advertisers pay each time an ad
appears on a website
Ans: False
In mapping keyword phrases to webpages, the best strategy is to
match broader keyword phrases with subcategory or product pages
and more specific keyword phrases with the home page or category
pages
Ans: False
All rights reserved © 2025/ 2026 |
, Page |3
An online advertiser looking to use banner advertising must identify its
target audience so it can create more effective advertising campaigns
Ans: True
If hundreds of websites are targeting a particular keyword search
phrase, it would be a good choice for a new website to use also since
the keyword phrase is generating a high level of traffic
Ans: False
The purpose of the title on a search ad is to get the searcher's attention
Ans: True
Backlinks from websites and webpages that cover a similar topic are
considered by search engines to be more important than general
websites that are not related
Ans: True
An effective display ad must attraction attention, communicate a value
proposition, and invite some type of action
Ans: True
All rights reserved © 2025/ 2026 |
