Comm 325 Final Exam || Guaranteed Pass.
Catherine asks Wes to sing up for a marathon in hopes that he will eventually agree to complete a
5K with her. Which compliance-gaining tactic is this? correct answers Door in the face
What concept posits that if you expect something to occur, sometimes it does? correct answers
Self-Fulfilling prophecy
According to FTC, an ad can be false but not correct answers Deceptive
According to Swigger, what kind of processing are individuals most likely to use for political
processing? correct answers Peripheral
In one sentence, what is Blair's main idea? correct answers Trying to argue that visuals can be
rhetorical and can be a form of an argument
In the article, the authors study 3 kinds of messages/evidence. What are they? correct answers
Normative, Statistical, Anecdotal
Brief, specific messages that cannot be perceived at a normal level of conscious awareness
correct answers Advertising
How do you affectively orient campaigns? correct answers use emotional appeals
what do emotional appeals do? correct answers route you to peripheral processing, which can
change your attitudes
What is expressed by a sentence that has a truth value? correct answers Propositional arguments
, What are linguistic entities? correct answers Written or oral arguments
What are 4 association strategies? correct answers 1. low involvement advertising
2. classical conditioning
3. semiotics
4. accessibility
What do cognitively based campaigns target? correct answers beliefs, attitudes, and arguments
What is an example of a cognitively based campaign? correct answers Infomercials
What do compliance gaining techniques attempt to do? correct answers Make individuals behave
in predetermined ways
A promise, moral appeal, and negative altercasting are examples of what? correct answers
Compliance Gaining messages
Promise correct answers If class attendance improves, I will drop the 2 lowest quiz scores
Threat correct answers If attendance does not improve, we will have pop quizzes in the middle of
class every day
Positive Expertise correct answers If you attend class regularly, you will be more likely to get a
good job when you graduate
Negative Expertise correct answers If you do not attend class, you will be less likely to get a
good job when you graduate
Liking correct answers Try to make class fun and enjoyable so people want to come
Catherine asks Wes to sing up for a marathon in hopes that he will eventually agree to complete a
5K with her. Which compliance-gaining tactic is this? correct answers Door in the face
What concept posits that if you expect something to occur, sometimes it does? correct answers
Self-Fulfilling prophecy
According to FTC, an ad can be false but not correct answers Deceptive
According to Swigger, what kind of processing are individuals most likely to use for political
processing? correct answers Peripheral
In one sentence, what is Blair's main idea? correct answers Trying to argue that visuals can be
rhetorical and can be a form of an argument
In the article, the authors study 3 kinds of messages/evidence. What are they? correct answers
Normative, Statistical, Anecdotal
Brief, specific messages that cannot be perceived at a normal level of conscious awareness
correct answers Advertising
How do you affectively orient campaigns? correct answers use emotional appeals
what do emotional appeals do? correct answers route you to peripheral processing, which can
change your attitudes
What is expressed by a sentence that has a truth value? correct answers Propositional arguments
, What are linguistic entities? correct answers Written or oral arguments
What are 4 association strategies? correct answers 1. low involvement advertising
2. classical conditioning
3. semiotics
4. accessibility
What do cognitively based campaigns target? correct answers beliefs, attitudes, and arguments
What is an example of a cognitively based campaign? correct answers Infomercials
What do compliance gaining techniques attempt to do? correct answers Make individuals behave
in predetermined ways
A promise, moral appeal, and negative altercasting are examples of what? correct answers
Compliance Gaining messages
Promise correct answers If class attendance improves, I will drop the 2 lowest quiz scores
Threat correct answers If attendance does not improve, we will have pop quizzes in the middle of
class every day
Positive Expertise correct answers If you attend class regularly, you will be more likely to get a
good job when you graduate
Negative Expertise correct answers If you do not attend class, you will be less likely to get a
good job when you graduate
Liking correct answers Try to make class fun and enjoyable so people want to come
