COMM 325 - EXAM 3 || Already Graded A+.
Fear correct answers -An internal emotional reaction composed of psychological and
physiological dimensions that may be aroused when a serious and personally relevant threat is
perceived
-In the form of thoughts, flushed, sweat, etc
-Motivates people to act
-Uses people's emotions as mode for motivation
-Can be harnessed in constructive ways ex) Scared Straight and anti smoking ad's
Fear appeal correct answers -A persuasive communication that tries to scare people into
changing their attitudes by conjuring up negative consequences that will occur if they do not
comply with the message recommendations
-Utilizes peoples emotional nature
-Capitalizes on our fear ex) Santa, elf on the shelf
Is it easy to scare people SUCCESSFULLY? correct answers -NO
-Arousing fear doesn't always produce a positive change
-Can scare people too much
-Deny behaviors are bad or distort the message
Effective fear appeal correct answers -Convince people they are susceptible and that solution will
work
Illusion of invulnerability correct answers -Belief one is less likely to experience negative life
events than others
-1 Don't want to believe life's misfortunes will befall us
-2 Stereotypes of typical victims of misfortunes
-3 Enjoy pleasures of our risky choices, can offset these choices when we grow up and mature
,Complexities of fear appeals correct answers -Message can scare someone but can fail to change
attitude bc it doesn't connect with person's belief about the problem
-People may tune out bc they feel like it is irrelevant or too far fetched
-Neglects to provide solution specific to the individual
Extended Parallel Process Model (EPPM) for fear correct answers -"scare the heck out of
people"
-Most comprehensive approach to fear appeals, extends previous work on fear
-Looks at cognition and emotion (how people think and feel)
-Process model
-Contains 2 elements: threat and efficacy
-Used for interpersonal and commercial fear appeals
Threat correct answers -Severity info: how serious is the problem? Must convince people it's an
issue
-Susceptibility info: how likely this threat will occur? convince people it will happen to them
Efficacy correct answers -Response: how effective is your "way out"/action?
-Self efficacy: argument that individual can perform this action
If followed, does EPPM guarantee a successful fear appeal? correct answers -NO
-Danger control: GOOD, successful appeal when someone perceives they can avert threat, they
turn attention OUTWARD by taking recommended SOLUTION
-Fear control: BAD, unsuccessful appeal when someone faces the threat but focuses INWARD
on CONTROLLING fear, scared people too much
-Solution must OUTWEIGH threat
Harnessing EPPM correct answers You must...
, -Scare the HECK out of people, high fear appeal more successful
-Shatter illusion of invulnerability
-Offer solutions as well as problems, include hope, reason for two parts
-Solutions should include cost of NOT taking action, but also benefits OF taking action
-Threats and recommends should be salient (relevant) to target audience, gain vs loss
Guilt appeal correct answers -Contains 2 elements: EMPATHY and EFFICACY
-Also negative emotional response
-Involves "ought" and "should" emotions
Extended Parallel Process Model (EPPM) for guilt correct answers -Contains 2 elements:
EMPATHY and EFFICACY
-People have to feel bad/guilty, but ALSO like they can help/donate, etc and doing so will reduce
guilt
-These appeals work
EPPM for guilt not working correct answers -Televised vs lab
-Research=intention, not always translated to action
-People suspect of charities
~~ CHAPTER 12 ~~~ correct answers
Interpersonal persuasion correct answers -Focuses on the dyad (persuader and persuadee)
-Centers on changing behavior
-Research examines the strategies people use to gain compliance
Sequential Influence Techniques (SIT) correct answers -Persuasive communications follow one
another in a step by step fashion
Fear correct answers -An internal emotional reaction composed of psychological and
physiological dimensions that may be aroused when a serious and personally relevant threat is
perceived
-In the form of thoughts, flushed, sweat, etc
-Motivates people to act
-Uses people's emotions as mode for motivation
-Can be harnessed in constructive ways ex) Scared Straight and anti smoking ad's
Fear appeal correct answers -A persuasive communication that tries to scare people into
changing their attitudes by conjuring up negative consequences that will occur if they do not
comply with the message recommendations
-Utilizes peoples emotional nature
-Capitalizes on our fear ex) Santa, elf on the shelf
Is it easy to scare people SUCCESSFULLY? correct answers -NO
-Arousing fear doesn't always produce a positive change
-Can scare people too much
-Deny behaviors are bad or distort the message
Effective fear appeal correct answers -Convince people they are susceptible and that solution will
work
Illusion of invulnerability correct answers -Belief one is less likely to experience negative life
events than others
-1 Don't want to believe life's misfortunes will befall us
-2 Stereotypes of typical victims of misfortunes
-3 Enjoy pleasures of our risky choices, can offset these choices when we grow up and mature
,Complexities of fear appeals correct answers -Message can scare someone but can fail to change
attitude bc it doesn't connect with person's belief about the problem
-People may tune out bc they feel like it is irrelevant or too far fetched
-Neglects to provide solution specific to the individual
Extended Parallel Process Model (EPPM) for fear correct answers -"scare the heck out of
people"
-Most comprehensive approach to fear appeals, extends previous work on fear
-Looks at cognition and emotion (how people think and feel)
-Process model
-Contains 2 elements: threat and efficacy
-Used for interpersonal and commercial fear appeals
Threat correct answers -Severity info: how serious is the problem? Must convince people it's an
issue
-Susceptibility info: how likely this threat will occur? convince people it will happen to them
Efficacy correct answers -Response: how effective is your "way out"/action?
-Self efficacy: argument that individual can perform this action
If followed, does EPPM guarantee a successful fear appeal? correct answers -NO
-Danger control: GOOD, successful appeal when someone perceives they can avert threat, they
turn attention OUTWARD by taking recommended SOLUTION
-Fear control: BAD, unsuccessful appeal when someone faces the threat but focuses INWARD
on CONTROLLING fear, scared people too much
-Solution must OUTWEIGH threat
Harnessing EPPM correct answers You must...
, -Scare the HECK out of people, high fear appeal more successful
-Shatter illusion of invulnerability
-Offer solutions as well as problems, include hope, reason for two parts
-Solutions should include cost of NOT taking action, but also benefits OF taking action
-Threats and recommends should be salient (relevant) to target audience, gain vs loss
Guilt appeal correct answers -Contains 2 elements: EMPATHY and EFFICACY
-Also negative emotional response
-Involves "ought" and "should" emotions
Extended Parallel Process Model (EPPM) for guilt correct answers -Contains 2 elements:
EMPATHY and EFFICACY
-People have to feel bad/guilty, but ALSO like they can help/donate, etc and doing so will reduce
guilt
-These appeals work
EPPM for guilt not working correct answers -Televised vs lab
-Research=intention, not always translated to action
-People suspect of charities
~~ CHAPTER 12 ~~~ correct answers
Interpersonal persuasion correct answers -Focuses on the dyad (persuader and persuadee)
-Centers on changing behavior
-Research examines the strategies people use to gain compliance
Sequential Influence Techniques (SIT) correct answers -Persuasive communications follow one
another in a step by step fashion
