PRSA APR EXAM WITH QUESTIONS AND ANSWERS (VERIFIED
2020 PRSA APR Exam Practice Questions
ANSWERS GRADED A+) LATEST 2024/2025
Study online at https://quizlet.com/_hirhwh
1. You are responsible for an internal employee newslet- C) Coordinate with your le-
ter. A freelance photographer provides several photos gal counsel to review the
you intend to use in the next issue. Your supervisor contract terms before pro-
quickly reviews and approves the newsletter before ceeding with publication.
leaving for an extended vacation. You are nearing your (EPR 10th, pgs 157-158
deadline and in final preparation of the files, you notice and PR: S&T 10th, pgs
fine print copyright information by the photographer 302-303)
in the corner of the images. Which one of the following
is the best course of action?
A) This is work for hire so you can follow the directive
of your supervisor and proceed with publication of the
newsletter.
B) Contact the freelance photographer directly to get
verbal approval for publication.
C) Coordinate with your legal counsel to review the
contract terms before taking further action.
D) Include the copyright information from the photog-
rapher in the photo caption and proceed with publica-
tion of the newsletter.
2. You are the public relations manager at a automotive 4. You should never share
manufacturer, reporting to the company president. things off the record un-
Your company is about to announce an expansion, less you really want it t get
which will be a major economic boost for the com- out
munity, at a press conference. Your boss would like (EPR p.231)
to share some additional details about the acquisi-
tion "off the record" with several community partners
following the press conference at a VIP event, which
some media may attend. What counsel would you of-
fer your boss?
, 2020 PRSA APR Exam Practice Questions
Study online at https://quizlet.com/_hirhwh
1. We trust our partners and this will improve our
community relations
2. It is acceptable to share these details if we inform
the audience that what we share is off the record
3. It is acceptable to share these details if reporters do
not attend the event
4. You should never share things off the record unless
you really want it t get out
3. Which of the following two statements are correct in B. These photos can only
order for you to use these photos in ads? be used if the photogra-
pher has provided written
A. The company hired and paid the photographer for permission to reproduce
the professional event photos and owns them for fu- the event photos beyond
ture use. the original purpose of an
B. These photos can only be used if the photograph- internal newsletter.
er has provided written permission to reproduce the
event photos beyond the original purpose of an inter- C.The employees and
nal newsletter. family members pho-
C.The employees and family members photographed tographed must have a
must have a signed consent release to have their pho- signed consent release to
tos used in an ad for the company. have their photos used in
D. Company employees are not required to sign re- an ad for the company.
leases, but their family members would need to have
signed releases to be used in the ads Reference: Public Rela-
tions Strategies and Tactics
(10th ed): Page 298: Pho-
to Releases and Page 302:
Photography and Artwork.
, 2020 PRSA APR Exam Practice Questions
Study online at https://quizlet.com/_hirhwh
4. As the internal communications officer of a large E. Trademark, Digital Mil-
corporation, You've discovered numerous unofficial lennium Copyright Act
newsletters being published and emailed to 3,000 em- (DMCA), and Copyright
ployees without your knowledge. On further investi- Law.
gation you discover in each newsletter a national ad (APR Study Guide, pgs.
appeared with the copyright symbol listed, but with 105-107)
digital modifications made to each ad changing the
color and size. What three significant copyright laws
were violated here?
A. Downloading materials from the Internet, Fair Use,
and Statutory Copyright
B. Product Publicity, Photography & Artwork, Copy-
right Act
D. Common law copyright, Fair Use Doctrine, and In-
fringement
E. Trademark Infringement, Digital Millennium Copy-
right Act (DMCA), and Copyright Infringement.
5. You assign your intern the job of finding a royalty free A. the image on Bing may
image to illustrate a blog. She brings back a great be copyrighted, you need
photo - it's from BING images. to show her how to check.
What law do you talk to her about? Plagiarism is when you
pass off someone's else's
A) Copyright work as your own or
B) Plagiarism without attribution; Slav-
C) Slavish copyright ish copyright is when you
D) Defamation - libel copy word for word, and
defamation-libel is when
, 2020 PRSA APR Exam Practice Questions
Study online at https://quizlet.com/_hirhwh
you disseminate a public
falsehood about a person
or organization.
6. Jonah Lehrer, the 31 year old wunderkind author of Correct answer: C.
Imagine, was recently fired from the New Yorker. He
was caught for several violations - made up quotes a is unethical, b is plagia-
including one attributed to Bob Dylan. A Dylan scholar rism.
hounded him for the source and Jonah had to confess
he made it up. The publisher of Wired.com hired a jour-
nalism professor to review his work for authenticity.
The professor discovered Lehrer paraphrased without
attribution and some of his conclusions were found to
be from the work of another scientist.
Which of the above are violations of copyright?
A) Making up quotes
B) Paraphrasing without attribution
C) Copying another scientist's work for his own book
7. Your new employee forgot to get an intern to sign a Correct answer - C & D.
release form for her photo for the annual report. He
also secretly recorded a phone conversation with a Secretly recording a con-
client that he was afraid would turn confrontational. versation is a violation of
As you debate whether to keep this employee in your intrusion and using a per-
agency, you have him write an essay on which of the son's image or name with-
following torts? Choose 2. out their permission is Ap-
propriation.
A) Public disclosure a is embarrassing facts or
B) False Light pictures that come out in
C) Intrusion public and B is when a
D) Appropriation truthful statement is out of
2020 PRSA APR Exam Practice Questions
ANSWERS GRADED A+) LATEST 2024/2025
Study online at https://quizlet.com/_hirhwh
1. You are responsible for an internal employee newslet- C) Coordinate with your le-
ter. A freelance photographer provides several photos gal counsel to review the
you intend to use in the next issue. Your supervisor contract terms before pro-
quickly reviews and approves the newsletter before ceeding with publication.
leaving for an extended vacation. You are nearing your (EPR 10th, pgs 157-158
deadline and in final preparation of the files, you notice and PR: S&T 10th, pgs
fine print copyright information by the photographer 302-303)
in the corner of the images. Which one of the following
is the best course of action?
A) This is work for hire so you can follow the directive
of your supervisor and proceed with publication of the
newsletter.
B) Contact the freelance photographer directly to get
verbal approval for publication.
C) Coordinate with your legal counsel to review the
contract terms before taking further action.
D) Include the copyright information from the photog-
rapher in the photo caption and proceed with publica-
tion of the newsletter.
2. You are the public relations manager at a automotive 4. You should never share
manufacturer, reporting to the company president. things off the record un-
Your company is about to announce an expansion, less you really want it t get
which will be a major economic boost for the com- out
munity, at a press conference. Your boss would like (EPR p.231)
to share some additional details about the acquisi-
tion "off the record" with several community partners
following the press conference at a VIP event, which
some media may attend. What counsel would you of-
fer your boss?
, 2020 PRSA APR Exam Practice Questions
Study online at https://quizlet.com/_hirhwh
1. We trust our partners and this will improve our
community relations
2. It is acceptable to share these details if we inform
the audience that what we share is off the record
3. It is acceptable to share these details if reporters do
not attend the event
4. You should never share things off the record unless
you really want it t get out
3. Which of the following two statements are correct in B. These photos can only
order for you to use these photos in ads? be used if the photogra-
pher has provided written
A. The company hired and paid the photographer for permission to reproduce
the professional event photos and owns them for fu- the event photos beyond
ture use. the original purpose of an
B. These photos can only be used if the photograph- internal newsletter.
er has provided written permission to reproduce the
event photos beyond the original purpose of an inter- C.The employees and
nal newsletter. family members pho-
C.The employees and family members photographed tographed must have a
must have a signed consent release to have their pho- signed consent release to
tos used in an ad for the company. have their photos used in
D. Company employees are not required to sign re- an ad for the company.
leases, but their family members would need to have
signed releases to be used in the ads Reference: Public Rela-
tions Strategies and Tactics
(10th ed): Page 298: Pho-
to Releases and Page 302:
Photography and Artwork.
, 2020 PRSA APR Exam Practice Questions
Study online at https://quizlet.com/_hirhwh
4. As the internal communications officer of a large E. Trademark, Digital Mil-
corporation, You've discovered numerous unofficial lennium Copyright Act
newsletters being published and emailed to 3,000 em- (DMCA), and Copyright
ployees without your knowledge. On further investi- Law.
gation you discover in each newsletter a national ad (APR Study Guide, pgs.
appeared with the copyright symbol listed, but with 105-107)
digital modifications made to each ad changing the
color and size. What three significant copyright laws
were violated here?
A. Downloading materials from the Internet, Fair Use,
and Statutory Copyright
B. Product Publicity, Photography & Artwork, Copy-
right Act
D. Common law copyright, Fair Use Doctrine, and In-
fringement
E. Trademark Infringement, Digital Millennium Copy-
right Act (DMCA), and Copyright Infringement.
5. You assign your intern the job of finding a royalty free A. the image on Bing may
image to illustrate a blog. She brings back a great be copyrighted, you need
photo - it's from BING images. to show her how to check.
What law do you talk to her about? Plagiarism is when you
pass off someone's else's
A) Copyright work as your own or
B) Plagiarism without attribution; Slav-
C) Slavish copyright ish copyright is when you
D) Defamation - libel copy word for word, and
defamation-libel is when
, 2020 PRSA APR Exam Practice Questions
Study online at https://quizlet.com/_hirhwh
you disseminate a public
falsehood about a person
or organization.
6. Jonah Lehrer, the 31 year old wunderkind author of Correct answer: C.
Imagine, was recently fired from the New Yorker. He
was caught for several violations - made up quotes a is unethical, b is plagia-
including one attributed to Bob Dylan. A Dylan scholar rism.
hounded him for the source and Jonah had to confess
he made it up. The publisher of Wired.com hired a jour-
nalism professor to review his work for authenticity.
The professor discovered Lehrer paraphrased without
attribution and some of his conclusions were found to
be from the work of another scientist.
Which of the above are violations of copyright?
A) Making up quotes
B) Paraphrasing without attribution
C) Copying another scientist's work for his own book
7. Your new employee forgot to get an intern to sign a Correct answer - C & D.
release form for her photo for the annual report. He
also secretly recorded a phone conversation with a Secretly recording a con-
client that he was afraid would turn confrontational. versation is a violation of
As you debate whether to keep this employee in your intrusion and using a per-
agency, you have him write an essay on which of the son's image or name with-
following torts? Choose 2. out their permission is Ap-
propriation.
A) Public disclosure a is embarrassing facts or
B) False Light pictures that come out in
C) Intrusion public and B is when a
D) Appropriation truthful statement is out of
