ZHONGKE XINKE: HOW DOES THE FORESEEING UNICORNS
PROJECT CREATE SHARED VALUE? CASE STUDY
SOLUTION
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pl
SYNOPSIS
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Zhongke Xinke (Beijing) Technology Co. Ltd. (Zhongke Xinke), founded in November 2016, enjoyed a
high reputation in China’s makerspace industry. The Foreseeing Unicorns Project was a business created
by Zhongke Xinke to cultivate unicorn enterprises in Jiangxi Province; it was also a full manifestation of
n
the enterprise’s public welfare attributes.
tio
This case describes how Miao Jinsheng, the founder of Zhongke Xinke, sensed the changing environment
and the development challenges of the enterprise. He took the initiative to contact the Jiangxi provincial
government to jointly launch the Foreseeing Unicorns Project and used a broadcast roadshow as a starting
lu
point to continuously improve and enrich the project. This supported the success of creators, helping Jiangxi
Province to discover and cultivate unicorn enterprises. This also promoted the enterprise’s progress,
So
The Case Solution Starts From page 7
, Understand the motivations of entrepreneurs who intend to set up organizations with dual objectives
which are paradoxical (i.e., economic and social)
Understand the challenges that firms face when pursuing the dual and paradoxical objectives of
economic and social value creation
Develop strategies for firms with the objectives of creating economic and social values simultaneously
Develop strategies to balance regional development with national development by creating shared value
through entrepreneurial operations
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Sa
n
tio
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So
ASSIGNMENT QUESTIONS
1. What were the challenges faced by Zhongke Xinke in its developmental phase?
2. Why did Zhongke Xinke create the Foreseeing Unicorns Project?
The Case Solution Starts From page 7
,3. Who was linked to the Foreseeing Unicorns Project? What value did the project create for them?
4. How did Zhongke Xinke carry out the Foreseeing Unicorns Project?
5. In the future, should Zhongke Xinke and the Foreseeing Unicorns Project continue only in Jiangxi
Province or go out to the other provinces (i.e., the dilemma of “staying in” or “going out”)?
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Sa
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tio
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ANALYSIS
1. What were the challenges faced by Zhongke Xinke in its developmental phase?
This question allows students to speculate on why an enterprise makes new business decisions from the
perspective of the current situation of the company’s development and to relate to the motivation of creating
shared value.
According to documents about this case, Zhongke Xinke faced three development dilemmas around the
year 2018:
1. Changes in the external environment and severe corporate homogeneity: Around 2018, the market
environment, especially the political environment, faced by the Chinese makerspace industry changed.
The vigorous development of mass entrepreneurship and innovation activities and the increasing
standardization of related policies put forward higher requirements for makerspaces regarding content
The Case Solution Starts From page 7
, e
pl
m
Sa
5. In the future, should Zhongke Xinke and the Foreseeing Unicorns Project continue only in
Jiangxi Province or go out to other provinces (i.e., the dilemma of “staying in” or “going out”)?
n
tio
For legitimacy, managers needed to bolster creating shared values with ethical frameworks—specifically,
lu
norm-taking and norm-making.11 The shared value paradigm evolved from enlightened and self-interested
social responsibility.12 Therefore, there could be multiple hidden issues in the practice of creating shared
So
value enterprises:
1. The corporate value standard led to intrinsically refined egoism, substantive market logic dominance,
and potential unethical tendencies.
2.
The Case Solution Starts From page 7
, EXHIBIT -1: CASE ANALYSIS FLOW CHART
Theoretical Teaching
Questions
knowledge objectives
Points
Why did Zhongke Xinke
Drivers of creating
carry out the Foreseeing
shared value
Unicorns Project?
e
pl
m
How did Zhongke Xinke
carry out the Foreseeing
Unicorns Project?
Sa
n
tio
In
lu
So
The Case Solution Starts From page 7
, EXHIBIT -5: IMPLEMENTATION STRATEGIES AND PATHS OF CREATING SHARED VALUE
Implementation strategy
Visit relevant Embed the
government original three
agencies Add project
major links
businesses Increase
investors
e
pl
m
Link new
organizations Optimize resource
utilization efficiency
Sa
or individuals
n
tio
Embed in
core
business
lu
links of the
enterprise
So
The Case Solution Starts From page 7
PROJECT CREATE SHARED VALUE? CASE STUDY
SOLUTION
e
pl
SYNOPSIS
m
Sa
Zhongke Xinke (Beijing) Technology Co. Ltd. (Zhongke Xinke), founded in November 2016, enjoyed a
high reputation in China’s makerspace industry. The Foreseeing Unicorns Project was a business created
by Zhongke Xinke to cultivate unicorn enterprises in Jiangxi Province; it was also a full manifestation of
n
the enterprise’s public welfare attributes.
tio
This case describes how Miao Jinsheng, the founder of Zhongke Xinke, sensed the changing environment
and the development challenges of the enterprise. He took the initiative to contact the Jiangxi provincial
government to jointly launch the Foreseeing Unicorns Project and used a broadcast roadshow as a starting
lu
point to continuously improve and enrich the project. This supported the success of creators, helping Jiangxi
Province to discover and cultivate unicorn enterprises. This also promoted the enterprise’s progress,
So
The Case Solution Starts From page 7
, Understand the motivations of entrepreneurs who intend to set up organizations with dual objectives
which are paradoxical (i.e., economic and social)
Understand the challenges that firms face when pursuing the dual and paradoxical objectives of
economic and social value creation
Develop strategies for firms with the objectives of creating economic and social values simultaneously
Develop strategies to balance regional development with national development by creating shared value
through entrepreneurial operations
e
pl
m
Sa
n
tio
lu
So
ASSIGNMENT QUESTIONS
1. What were the challenges faced by Zhongke Xinke in its developmental phase?
2. Why did Zhongke Xinke create the Foreseeing Unicorns Project?
The Case Solution Starts From page 7
,3. Who was linked to the Foreseeing Unicorns Project? What value did the project create for them?
4. How did Zhongke Xinke carry out the Foreseeing Unicorns Project?
5. In the future, should Zhongke Xinke and the Foreseeing Unicorns Project continue only in Jiangxi
Province or go out to the other provinces (i.e., the dilemma of “staying in” or “going out”)?
e
pl
m
Sa
n
tio
lu
So
ANALYSIS
1. What were the challenges faced by Zhongke Xinke in its developmental phase?
This question allows students to speculate on why an enterprise makes new business decisions from the
perspective of the current situation of the company’s development and to relate to the motivation of creating
shared value.
According to documents about this case, Zhongke Xinke faced three development dilemmas around the
year 2018:
1. Changes in the external environment and severe corporate homogeneity: Around 2018, the market
environment, especially the political environment, faced by the Chinese makerspace industry changed.
The vigorous development of mass entrepreneurship and innovation activities and the increasing
standardization of related policies put forward higher requirements for makerspaces regarding content
The Case Solution Starts From page 7
, e
pl
m
Sa
5. In the future, should Zhongke Xinke and the Foreseeing Unicorns Project continue only in
Jiangxi Province or go out to other provinces (i.e., the dilemma of “staying in” or “going out”)?
n
tio
For legitimacy, managers needed to bolster creating shared values with ethical frameworks—specifically,
lu
norm-taking and norm-making.11 The shared value paradigm evolved from enlightened and self-interested
social responsibility.12 Therefore, there could be multiple hidden issues in the practice of creating shared
So
value enterprises:
1. The corporate value standard led to intrinsically refined egoism, substantive market logic dominance,
and potential unethical tendencies.
2.
The Case Solution Starts From page 7
, EXHIBIT -1: CASE ANALYSIS FLOW CHART
Theoretical Teaching
Questions
knowledge objectives
Points
Why did Zhongke Xinke
Drivers of creating
carry out the Foreseeing
shared value
Unicorns Project?
e
pl
m
How did Zhongke Xinke
carry out the Foreseeing
Unicorns Project?
Sa
n
tio
In
lu
So
The Case Solution Starts From page 7
, EXHIBIT -5: IMPLEMENTATION STRATEGIES AND PATHS OF CREATING SHARED VALUE
Implementation strategy
Visit relevant Embed the
government original three
agencies Add project
major links
businesses Increase
investors
e
pl
m
Link new
organizations Optimize resource
utilization efficiency
Sa
or individuals
n
tio
Embed in
core
business
lu
links of the
enterprise
So
The Case Solution Starts From page 7
