iGCSE Business Studies- Marketing Exam Questions With Correct Answers.

iGCSE /




Business
/ /




Studies-
/ /




Marketing
/ /




Exam Questions With Correct Answers
/ // // // //




Product //- //verified //answer(s)-✔✔the //right //goods //and //services



Price //- //verified //answer(s)-✔✔at //the //right //price



place //- //verified //answer(s)-✔✔where //or //how //customers //want //to //be //able //to //buy



promotion //- //verified //answer(s)-✔✔by //providing //the //right //sort //of //encouragement



Market //segmentation //- //verified //answer(s)-
✔✔age, //gender, //social //class, //location, //culture //and //religions



mass //marketing //- //verified //answer(s)-✔✔seeking //to //the //widest //audience



niche //marketing //- //verified //answer(s)-✔✔seeking //to //a //targeted //audience



primary //research //- //verified //answer(s)-
✔✔collecting //data //yourself //via //a //survey //or //questionnaire

, advantages //of //primary //research //- //verified //answer(s)-✔✔up-to-date

relevant //to //the //product

specific //to //the //product



disadvantages //of //primary //research //- //verified //answer(s)-✔✔expensive

time //consuming

large //sample //size //required //in //order //to //have //accurate //research



secondary //research //- //verified //answer(s)-
✔✔collected /
/data //by //someone //else //and //accessing //through //libraries, //articles, //market //reports




advantages //of //secondary //research //- //verified //answer(s)-✔✔easy

quick

reliable



disadvantages //of //secondary //research //- //verified //answer(s)-✔✔not //up-to-date

not //relevant

not //specific



The //product //life //cycle //- //verified //answer(s)-
✔✔Life //time //of //a //product: //introductory, //growth, //maturity, //decline //stages



Cost-plus //pricing //- //verified //answer(s)-
✔✔calculate /
/how /


/much /


/it /


/costs /