100% correct answers
An area of neighborhoods or subdivisions that
is serviced by your company. - ANS Geographic Farm A plan by which you build to get a
name.
Recognition: ANS Marketing Plan
Becoming different in your approach through growth and development - ANS
differentiates all properties in a certain price category.
in the area your organization covers - ANS economic farm. Words or material used by top
producers to achieve success. - ANS hot buttons.
Creating a marketing strategy that is
Outside the box, something that distinguishes you from others--ANS Name Recognition
How do you learn about your market area? - ANS Drive it, do open houses, and research it
is the procedure by which the real estate salesperson determines what potential clients
know and what they
Need - ANS receiving
Six basic phobias - ANS 1. Fear of poverty 2. Fear of criticism.
3. Fear of illness (4). The dread of losing love 5. The fear of dying 6. The fear of getting old
To avoid or deal with this worry, one must set a budget and stick to it. - ANS The fear of
poverty is one that we must all face. - ANS Fear of Criticism
Preventative steps are the solution to this phobia. Eat to survive, not live to eat. - The ANS
dread of
bad health For this anxiety, ensure they realize today how much
You adore them. Tell those who are special to you how much they mean to you—ANS fear
of
I lost love.
Everyone's going to die. Accept it. Make the most of your time with your loved ones. - ANS
Fear of Death
What are the alternatives to old age? Death? I'll take becoming older any day. You are just
as old as your actions, appearance, and beliefs. - ANS fear of old age.
One of the major worries of independent contractors is the fear of the - ANS unknown.
Everyone has a sphere of influence (SOI) of at least ------- individuals. ANS 150
Of your SOI, _____% will either buy, sell, or refer a real estate deal in the next 18 months
(ANS 80). Contact your sphere of influence at
It is better to ___________ promise and ___________ deliver - ANS under, over
The site represents many software programs and includes hours of training video. CRM
(Customer Relationship Manager) - ANS Lynda.com
Market to your area for at least six months using at least ______ different marketing
strategies.
, Strategies are being implemented simultaneously. - ANS 3
A number of marketing professionals believe that a viable farm should have between
________________ dwellings. - ANS 400 and 500 Pull a "hot sheet" from the MLS and
contact at least _____ status changes every week - ANS 25
Advertise "Just Solds" on your farm, even if __________________________ - ANS you did.
not sell them. 3 Step Process for Farming Your Area: - ANS Phone call, mail, and personal
visit.
Agents may not make cold calls to numbers in the ANS National Do-Not-Call Registry.
The FTC fines telemarketing firms up to
$_______________ per call to
a person on the Do Not Call list. - ANS 16,000 Advice for this generation: mailers, huge
print, anti-glare paper - ANS GI Generation
Tips for this generation: display qualifications and honors, highlight benefits, and not
ANS Silent Generation features: According to studies, 78% of this generation's
homeowners favor one-stop shopping. They
Would pay more for
This service. Use statements like "just go for it" or I'd do it if it were me - ANS Baby
Boomers Tips for this generation: use technology, negotiating can be competitive and
confrontational (ANS Generation X)
Immigrants represent ____ of Generation X's first-time
Millennials are getting married and moving out of their parents' houses at a higher rate
than prior generations.
generations. - ANS later Every element of real estate includes some level of ____________ -
from commissions to listing
agreements,
Buyer's agreements, to name a few - ANS negotiation. The average turnaround time for
mailers is _______%. - ANS 1 A brokerage must download the current Do-Not-Call
Registry at least every ____.
days. - ANS 31 Today's primary buying market is between the ages of 25 and ___. - ANS 79
The "Boom Echo" consists of ____ million prospective future homeowners. - ANS 70
You should phone at least ______ persons per day from your sphere of influence, rotating
alphabetically. - ANS 5
Which of the following is not a technique for selecting an agricultural land, as stated in the
text?
a. Choose the most expensive homes so that your commission is higher. Choose a location
near your office c. Research the average list and sales prices for an area.
d. Find out where your colleague agents are farming. When is the optimum time to make
cold calls? ANS In the afternoon or early evening.
Which of the following activities could help agents improve their marketing strategies? a.
Posting testimonials from delighted customers on their websites. Posting a YouTube video