CSUF MKTG 351 Behairy Exam 1 Spring 2025 questions with answers

CSUF MKTG 351 Behairy Exam 1 Spring
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2025 questions with answers
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production philosophy - CORRECT ANSWERS ✔✔focus on
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production; price is dominant criteria for customers |\ |\ |\ |\ |\ |\




product philosophy - CORRECT ANSWERS ✔✔focus on quality as
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dominant criteria |\




sales philosophy - CORRECT ANSWERS ✔✔emphasize push and
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hard selling
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marketing philosophy - CORRECT ANSWERS ✔✔focus on
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customer's wants and needs; achieve long term goals
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societal philosophy - CORRECT ANSWERS ✔✔focus on societal
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good; customer's wants may not be good for society
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customer value - CORRECT ANSWERS ✔✔value customers derive
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from a product or service
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what are some examples of customer values? - CORRECT
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ANSWERS ✔✔time savings, ease of use, convenience, quality,
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free shipping, etc.
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, customer satisfaction - CORRECT ANSWERS ✔✔evaluation of
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extent to which product or service has met expectations
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relationship marketing - CORRECT ANSWERS ✔✔develop and |\ |\ |\ |\ |\ |\ |\


enhance long-term relationships with customers
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which is cheaper to implement: retaining existing customers or
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acquiring new customers? - CORRECT ANSWERS ✔✔retaining
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existing customers |\




what is Ansoff's Strategic Opportunity Matrix? - CORRECT
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ANSWERS ✔✔matching products and markets, either new or
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existing, to represent opportunities for an organization
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market penetration - CORRECT ANSWERS ✔✔same product, same
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market
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what do you adjust when enacting market penetration? -
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CORRECT ANSWERS ✔✔the 4 P's of marketing |\ |\ |\ |\ |\ |\




market development - CORRECT ANSWERS ✔✔same product,
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new market
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what's the most common example of market development? -
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CORRECT ANSWERS ✔✔expanding into an international market
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