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MKTG 351 Questions with correct answers Marketing research functions - 1. Gather data 2. Transform the data into useful info that managers can use to make decisions The 4 P's - Product (service) Price Placement (distribution) Promotion (commu
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MKTG 351 Questions with correct answers Marketing research functions - 1. Gather data 2. Transform the data into useful info that managers can use to make decisions The 4 P's - Product (service) Price Placement (distribution) Promotion (communications) Factors affecting the success of marketing efforts? - Social: competitors, suppliers, customers, government agencies Societal trends: economic, political legal, technological Who conducts marketing research in firms? - Producers of products/services
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