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Exam (elaborations)
MKTG 351 Questions with correct answers
Preview 2 out of 12 pages
MKTG 351 Questions with correct answers Definition of Marketing Research - organization formal communication link with enviornment Why study marketing research? - - rewarding & fun - to be a smarter consumer of research results - gain appreciation of the process, what it can and can't do Basic functions of Marketing Research - Gather Data transform data into information to help managers take action Data v Information - Data = raw fact. Data is recorded measures. Information = transformed data & facts to help make decisions Marketing Research is ... - systematic - organized with clear method
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