mktg 351 Questions with correct answers
mktg 351 Questions with correct answers absolute threshold - the minimum stimulation needed to detect a particular stimulus just noticeable difference - the minimal change in a stimulus that can just barely be detected salent stimuli - attention drawing includes novelty intensity and complexity, specific to the context, applied to all consumers novelty - new original different the milk and the building intensity - loud bright big complexity - consumer have to make sense of it, dynamic and closure
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