BADM STUDY GUIDE QUESTIONS
VERSION A QUESTIONS WITH 100%
CORRECT ANSWERS!!
1 of 49
Term
Which of the following is the usual sequence of steps in the
marketing research process?
Give this one a try later!
, Defining the objectives,
designing the research, Designing the objectives, collecting
collecting the data, analyzing the data, analyzing data, designing
data, action plan, and the research, action plan, and
implementation. implementation.
Designing the research, collecting Designing the research, defining
the data, analyzing data, defining the objectives, collecting the
the objectives, action plan, and data,
implementation. analyzing data, action plan, and
implementation.
Don't know?
2 of 49
Term
Which of the following are NOT one of the five basic positioning
principles?
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Unique Catchy
Enduring Believable & Important
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3 of 49
,Term
Which of the following puts a tax on imported goods?
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Quota Tariff
Exchange control Boycott
Don't know?
4 of 49
Term
Celeb is debating on whether to take his dad to school with him on
"Bring Your Dad to School" day. Celeb is worried that his father will
look silly and the other students will think Celeb is strange
because his dad is so silly. Celeb us dealing with what kind of risk?
Give this one a try later!
Performance Risk Social Risk
Saftey Risk Monetary Risk
Don't know?
, 5 of 49
Term
What is the correct order for the B2B Buying Process?
Give this one a try later!
Need Recognition, RFP process, Product specification, Order Specification,
Proposal Analysis & Supplier Selection, Vendor/Performance Assessment Using
Metrics
Need Recognition, Product specification, RFP process, Order Specification,
Proposal Analysis & Supplier Selection, Vendor/Performance Assessment Using
Metrics
Need Recognition, Product specification, RFP process, Proposal Analysis &
Supplier Selection, Order Specification, Vendor/Performance Assessment
Using Metrics
None of the above
Don't know?
6 of 49
Term
The professional sports leagues in the USA are among the best
sports leagues in the world, the NBA for basketball, the NHL for
hockey, and MLB for baseball. Some say their strength comes from
VERSION A QUESTIONS WITH 100%
CORRECT ANSWERS!!
1 of 49
Term
Which of the following is the usual sequence of steps in the
marketing research process?
Give this one a try later!
, Defining the objectives,
designing the research, Designing the objectives, collecting
collecting the data, analyzing the data, analyzing data, designing
data, action plan, and the research, action plan, and
implementation. implementation.
Designing the research, collecting Designing the research, defining
the data, analyzing data, defining the objectives, collecting the
the objectives, action plan, and data,
implementation. analyzing data, action plan, and
implementation.
Don't know?
2 of 49
Term
Which of the following are NOT one of the five basic positioning
principles?
Give this one a try later!
Unique Catchy
Enduring Believable & Important
Don't know?
3 of 49
,Term
Which of the following puts a tax on imported goods?
Give this one a try later!
Quota Tariff
Exchange control Boycott
Don't know?
4 of 49
Term
Celeb is debating on whether to take his dad to school with him on
"Bring Your Dad to School" day. Celeb is worried that his father will
look silly and the other students will think Celeb is strange
because his dad is so silly. Celeb us dealing with what kind of risk?
Give this one a try later!
Performance Risk Social Risk
Saftey Risk Monetary Risk
Don't know?
, 5 of 49
Term
What is the correct order for the B2B Buying Process?
Give this one a try later!
Need Recognition, RFP process, Product specification, Order Specification,
Proposal Analysis & Supplier Selection, Vendor/Performance Assessment Using
Metrics
Need Recognition, Product specification, RFP process, Order Specification,
Proposal Analysis & Supplier Selection, Vendor/Performance Assessment Using
Metrics
Need Recognition, Product specification, RFP process, Proposal Analysis &
Supplier Selection, Order Specification, Vendor/Performance Assessment
Using Metrics
None of the above
Don't know?
6 of 49
Term
The professional sports leagues in the USA are among the best
sports leagues in the world, the NBA for basketball, the NHL for
hockey, and MLB for baseball. Some say their strength comes from
