COMM 325 Week 1 – Quiz | Questions andAnswers | 2025 Update | 100% Correct.

COMM 325 Week 1 – Quiz | Questions andAnswers | 2025 Update | 100% Correct. 1. Under which circumstances would the quality, rather than the quantity, of arguments matter most? - ANSWERwhen listeners have high involvement 2. A two-sided message tends to be ineffective if - ANSWERopposing arguments are only acknowledged, but not refuted, in the message. 3.According to studies on voting preferences and message effects, primacy effects seem to prevail when we ________ vote for one of the candidates. - ANSWERhear one candidate speak right after another and then wait a week before we 4. Charlie decides to sell fish with this advertisement: "Research shows that people love to have their choice of fresh, frozen, or smoked fish. Chillin-Guppy and Zippy-fish only offer frozen fish, but Charlie's Fish has all three. Where do you want to go to get your fish?" Charlie's advertisement is using a/an - ANSWERimplicit conclusion 5. In general, which of the following is most true? - ANSWERStatistical and anecdotal proof used together is the most persuasive. 6.This advertisement was used as an example for which of the following concepts: VW PORCUPINE AND FISH - ANSWERimpact conclusion 7. Rob presents his strong arguments first and his weak arguments last when trying to convince his wife why they should buy a new boat. His overall message is said to have a/an - ANSWERanticlimax order. 8. A company is set to launch a new product line. At first, only the brand's logo is displayed in various media, without any explanation of what the brand is or what the brand does. Greater familiarity with the logo, in and of itself, tends to make consumers like the brand more. This strategy is known as: - ANSWERmere exposure theory 9. Pfau (1992) and colleagues' study on seventh graders and smoking prevention suggests that inoculation - ANSWERworks for students with high self-esteem, but not with students with low self-esteem. 10. The political practice of sending in hecklers to interfere with an opponent's campaign is known as - ANSWERbracketing. 11. Although the use of ________________ seems to increase people's persuasiveness, the use of ________________ seems to decrease it. - ANSWERillustrators, adaptors 12. I used a scene from the movie Tombstone to illustrate which concept? – ANSWERkinesics 13. Which example did I use to illustrate the concept of chronemics? - ANSWERwaiting at the doctor's office 14. In contrast to football players, long-distance runners tend to be ________________, that is, is thin and frail-looking. - ANSWERectomorphs uppose two political candidates are having a televised debate. While candidate Nelson is speaking, Candidate Boswell is best advised to: - ANSWERmaintain neutral expressions 15. What example did I use to illustrate the concept impression management? - ANSWERWinston churchill Angela told her mother that she would be moving out of the house. Her mother's teary-eyed stare changed into a cold, furrow-browed stare as she crossed her arms. Angela knew her mother was not going to let her move out. This example best illustrates - ANSWERthat each nonverbal code rarely operates alone. 16. We are more likely to comply with a request by a person who violates our space if that person has "reward value." The theory associated with this perspective is - ANSWERexpectancy violations theory According to the textbook, if an individual would like to enhance her/his trustworthiness, she/he should - ANSWERsmile frequently 17. Need For Touch (NFTs) individuals use touch to evaluate products, whereas ______ Need for Touch (NFTs) individuals touch things because they find the touch of items pleasurable. - ANSWERinstrumental, autotelic 18. The stage at which cult members demonstrate their allegiance by abandoning their careers or their academic goals, donate their possessions to the cult, and begin to recruit members, is termed the - ANSWERconsolidation stage _________ predicts that (a) the second or third member added to a group has the most effect on group conformity, and (b) individual group members may suspect collusion if the other members unanimously agree on some issue or decision. - ANSWERSocial Influence Model 19. Dominic and his close companions are featured on a game show where travelers are asked questions in exchange for cash prizes. Dominic does not know the answer to a question but fears to be incorrect, so he relies on the group he is traveling with to make the decision for him. This best illustrates - ANSWERinformational influence To be effective, viral marketing relies on this tactic of persuasion. - ANSWERsocial proof 20. Bjorn has decided to join a fraternity, but before he gets in, he has to go through an initiation. During the initiation he has to endure all sorts of pain and humiliation. Based on this account, which of the following is most likely to occur? - ANSWERBjorn will join the fraternity and feel more committed to it than he would have without the initiation. Reference groups are all of the following except - ANSWERgroups of people who are unlike us. 21. When I was discussing conformity in computer-mediated environments, which of the following did I use as an example of the Social Identity of Deindividuation Effects (SIDE) model? - ANSWERonline mom's group 22. Which of the following is true of social facilitation? - ANSWERThe presence of other people causes us to perform better on simple tasks. _______ are the expectations we have about what behaviors are right or wrong. - ANSWERnorms 23. In one of the lecture videos, I showed a video clip about the Challenger disaster. Which of the variables that influence conformity was the clip an example of? - ANSWERidentification 24. Pete has an authoritarian personality. Tom has a dogmatic personality. Larry is a social vigilante. Which of these people is most likely to think his beliefs are superior to others' beliefs, impress his beliefs onto others, argue more, AND be more resistant to persuasion? - ANSWERlarry 25. Which of the following decreases children's vulnerability to being persuaded by television advertisements? - ANSWERfamily interaction that focuses on looking at ads critically Babbs is trying to persuade her three friends, James, Peter, and Jacob, to change political parties. While James has always believed that he is inferior to other people, Peter has a healthy self-esteem. Jacob's self-esteem is somewhere in between, neither strong nor weak. According to what we know about self-esteem and persuasion, who should Babbs have the easiest time persuading? - ANSWERjacob 26. Which theory or model states that messages that fall within a listener's latitude of acceptance will be assimilated and perceived as closer to the listener's position than the message actually is? - ANSWERSocial Judgment Theory 27. According to the text, Colombians' influence attempts center around the concept of confianza, or - ANSWERhaving trust or closeness in a relationship. In the terms used in the Elaboration Likelihood Model, a person low in the need for cognition is more likely to be persuaded via the _________ route to persuasion. - ANSWERperipheral 28. Lucy, a doctor, is trying to get one of her dangerously obese patients to exercise more. According to Reinforcement Expectancy Theory, which of the following messages would be best for Lucy to use? - ANSWER"Regular exercising will make you healthy and help you feel so good." Because Cari is very sensitive to how people perceive her, she pays close attention to others' behavior and is careful to act appropriately in a given situation. Cari can best be described as - ANSWERa high self-monitor. Persuaders who target particular "niche" groups, such as soccer moms, NASCAR dads, affluent gays, or Hispanic teens, are using - ANSWERsegmentation 29. Linda gets very angry with her spouse for not taking care of their children on weekends when she wants to go out with friends. During arguments, she will call him names and threaten to leave him if he doesn't change his ways. This is an example of - ANSWERverbal aggressiveness. 30. Which of the following is not appropriate advice for enhancing credibility? - ANSWEREngage in a powerless style of communication 31. Which advertisements in the lecture were used to illustrate the match-up hypothesis? - ANSWERRoger Federer (champagne) & Ozzy Osbourne (I can't believe it's not butter) 32. Which of the following groups of receivers would tend to rely less on credibility as a peripheral cue and more on the content or substance of a message? - ANSWERstudents at a college where a tuition hike was being considered 33. The article on Q scores looked at which demographic (group of people) when asking about the familiarity and likability of traditional media stars versus digital media stars? - ANSWERteenagers 34. Simon Cowell is known for humiliating contestants by criticizing their singing ability and even their physical appearance. Yet many viewers think he is a good judge of talent and that his scathing comments, while sometimes cruel, are also on target. Simon would best be described as: - ANSWERhigh in expertise and low in goodwill . Over time, the characteristics of a celebrity become associated with the brands the celebrity endorses. Thus, Dwayne Johnson's physical strength might "rub off" on a product, such as a Chevy pickup. This phenomenon is known as: - ANSWERmeaning transfer perspective 35. In general, which primary dimension of credibility is thought to have the greatest impact on a persuasive message? - ANSWERexpertise Marla tries to smooth problems between members of her team so that no one will appear foolish. This is an example of - ANSWERfacework Whether a source possesses credibility is determined primarily by - ANSWERthe receiver 36. Bessie looks up to her older sister, Mallory, as a role model. One day, Bessie sees Mallory smoking a cigarette. Mallory is embarrassed and engages in facework to restore her face in Bessie's eyes. Which concept best illustrates her attempt to manage her self-image? - ANSWERimpression management theory 37. A problem with many physiological measures of attitude, such as GSR, EMG, and ERP is that they - ANSWERare bidirectional indicators, and may signal positive or negative reactions 38. The article talking about the rebranding of Lincoln and the two videos were used as examples of what concept during the lecture? - ANSWERAspirational Branding 39. Which of the following situations would tend to cause the most psychological inconsistency? - ANSWERFifi likes cats, Fifi's boyfriend is Tad, Tad dislikes cats. 40. Brands that promote Donate a portion of their profit to end sweatshop labor, stop human trafficking, or end child labor are using: - ANSWERcause related marketing 41. According to the Reasoned Action Approach, the best predictor of a person's behavior is - ANSWERthe person's intention to perform the behavior 42. An individual tends to experience more cognitive dissonance when engaging in behavior that is contrary to his/her beliefs if - ANSWERthe person does so on his/her own volition. What type of attitude scale is depicted below? he Death Penalty Good: _____: _____: _____: _____: _____: _____: _____: Bad Unethical: _____: _____: _____: _____: _____: _____: _____: Ethical Wrong: _____: _____: _____: _____: _____: _____: _____: Right - ANSWERSemantic differential 43. A city wants dog owners to pick up, bag, and dispose of their pets' poop when taking them on walks. Which of the signs below is most likely to get dog owners to comply? - ANSWER"Please clean up after your pooch" 44. A stock investor has just lost a huge sum in the stock market meltdown. The investor tries to relieve the mental stress by telling himself, "I guess I'll have to chalk it up to experience. I'll learn from this mistake and I'll be a better person because of this." The investor is using which method of maintaining consistency? - ANSWERtranscendence Babbs tells her friend Delilah that she can't stand her drama teacher because he is so mean. Who or what is the attitude object? - ANSWERthe drama teacher 45. Under which circumstances would the quality, rather than the quantity, of arguments matter most? - ANSWE