BCOR 2201 Marketing Exam 1 || Solved Correctly.
Black Rifle Coffee Seeks Like-Minded Aficionados correct answers Black Rifle coffee is a
company that marketed their product towards veterans, and shifted towards Right wing
cosumers. By segmenting the market and focusing on this smaller group of likeminded people,
they were able to get a large share of that specific market.
Ultimate Consumer correct answers the person who buys a product for their own use (the final
consumer)
The four P's of Marketing correct answers Product, Price, Place, Promotion
The Prime Effect: How Amazon's 2-Day Shipping Is Disrupting Retail correct answers With its
massive amount of wealth and infastructure, Amazon's 2-Day shipping trademark has become
the industry norm. Now, smaller retailers without the money or warehouses to offer 2-day
shipping, are finding it hard to compete.
Now amazon is putting together plans to make 1-day or even 2-hour delivery happen which will
make it even harder for the Mom-n-Popp shops to compete.
Moral of this story: Large amounts of wealth and infrastructure can allow you to get the edge on
your competition, and innovation can force entire market segments to follow suit, lest they fall
behind.
NFL and Nike Court a New Football Market: Girls - WSJ correct answers After NFL saw
numbers of men's football starting to slow, Nike decided to tap into a new segment to respark
business: Women. With new lines of football gear marketed towards women, demand for these
products and for women in Football have increased.
Moral of this story: In order to get more demand for a product, tap into different market
segments in order to get a larger consumer-base.
, Move Over, Shareholders: Top CEOs Say Companies Have Obligations to Society correct
answers -Companies should instead focus on their overall stakeholders (employees, customers,
and customers at large) rather than just their shareholders
-Brings in points from Milton Friedman's research.
The Social Responsibility of Business is to Increase its Profits, by Milton Friedman correct
answers Companies have a responsibility to provide for their shareholders, anything they do that
is not in the best interest of them (to increase profits) is going against this. If we believe that we
have a responsibility to society, then that should be a decision individual shareholders make to
spend their own money on, but businesses have no right to spend their money for them.
TLDR: Friedman thinks companies should only focus on increasing their profits, and shouldn't
spend it's shareholders money on philanthropy.
'Price Gouging' After a Disaster Is Good for the Public correct answers Price gouging after a
disaster is good for victims, because people wont buy the gouged goods unless they truly need
them, which means that essential goods like food and water won't be hoarded.
Price ceilings artificially lower the price of goods which will harm consumers despite good
intentions.
To Buy or not to buy correct answers Connsumers have a moral obligation to find the best deals,
and the best products. This encourages a free and competitive market, where firms are rewarded
for offering better or cheaper goods,
and firms who provide worse, or more expensive goods, are put out of business.
TLDR; do your due diligence, and shop better.
Danone Pulls Out of Disputed China Venture correct answers -Danone was having legal trouble
with the brand Wahaha
-Danone eventually sells its 51% share in Wahaha
-Example of foreign and local parties conflicting
Black Rifle Coffee Seeks Like-Minded Aficionados correct answers Black Rifle coffee is a
company that marketed their product towards veterans, and shifted towards Right wing
cosumers. By segmenting the market and focusing on this smaller group of likeminded people,
they were able to get a large share of that specific market.
Ultimate Consumer correct answers the person who buys a product for their own use (the final
consumer)
The four P's of Marketing correct answers Product, Price, Place, Promotion
The Prime Effect: How Amazon's 2-Day Shipping Is Disrupting Retail correct answers With its
massive amount of wealth and infastructure, Amazon's 2-Day shipping trademark has become
the industry norm. Now, smaller retailers without the money or warehouses to offer 2-day
shipping, are finding it hard to compete.
Now amazon is putting together plans to make 1-day or even 2-hour delivery happen which will
make it even harder for the Mom-n-Popp shops to compete.
Moral of this story: Large amounts of wealth and infrastructure can allow you to get the edge on
your competition, and innovation can force entire market segments to follow suit, lest they fall
behind.
NFL and Nike Court a New Football Market: Girls - WSJ correct answers After NFL saw
numbers of men's football starting to slow, Nike decided to tap into a new segment to respark
business: Women. With new lines of football gear marketed towards women, demand for these
products and for women in Football have increased.
Moral of this story: In order to get more demand for a product, tap into different market
segments in order to get a larger consumer-base.
, Move Over, Shareholders: Top CEOs Say Companies Have Obligations to Society correct
answers -Companies should instead focus on their overall stakeholders (employees, customers,
and customers at large) rather than just their shareholders
-Brings in points from Milton Friedman's research.
The Social Responsibility of Business is to Increase its Profits, by Milton Friedman correct
answers Companies have a responsibility to provide for their shareholders, anything they do that
is not in the best interest of them (to increase profits) is going against this. If we believe that we
have a responsibility to society, then that should be a decision individual shareholders make to
spend their own money on, but businesses have no right to spend their money for them.
TLDR: Friedman thinks companies should only focus on increasing their profits, and shouldn't
spend it's shareholders money on philanthropy.
'Price Gouging' After a Disaster Is Good for the Public correct answers Price gouging after a
disaster is good for victims, because people wont buy the gouged goods unless they truly need
them, which means that essential goods like food and water won't be hoarded.
Price ceilings artificially lower the price of goods which will harm consumers despite good
intentions.
To Buy or not to buy correct answers Connsumers have a moral obligation to find the best deals,
and the best products. This encourages a free and competitive market, where firms are rewarded
for offering better or cheaper goods,
and firms who provide worse, or more expensive goods, are put out of business.
TLDR; do your due diligence, and shop better.
Danone Pulls Out of Disputed China Venture correct answers -Danone was having legal trouble
with the brand Wahaha
-Danone eventually sells its 51% share in Wahaha
-Example of foreign and local parties conflicting
