BCOR 2201 Marketing Chapter 1 || Errorless Answers 100%.
Which of the following sentences is true about a marketing exchange?
a. Seeing an advertisement is an example of an exchange.
b. An exchange will always take place if four conditions are met.
c. Products in an exchange must be traded for money.
d. An exchange only needs to provide a benefit to one party.
e. It requires four conditions to take place. correct answers e. It requires four conditions to take
place.
Subaru developed a new luxury car model, but, after performing some market tests, it realized
that it was pricing its vehicles too high, even for the luxury market. Subaru had to make some
changes in its marketing mix. Unfortunately, it made the mistake of launching its product right
when a recession hit. As unemployment rose, sales of luxury products such as Subaru's new
luxury vehicle tend to decrease. In this case, the pricing of its vehicle is a(n) _______ force for
Subaru, while the economic downturn is a(n) _______ factor.
a. controllable; uncontrollable
b. stable; unstable
c. predictable; unpredictable
d. unpredictable; predictable
e. uncontrollable; controllable correct answers a. controllable; uncontrollable
A Subaru representative has a solid relationship with Phil, a satisfied customer. Phil loves Subaru
and will not accept anything else. The representative determines that if Phil continues to do
business with Subaru every time he wants to purchase a new car, his total value to the company
would be $350,000. This includes purchases made by customers who were referred to the firm by
Phil. The Subaru representative has calculated Phil's _______.
a. customer lifetime value
b. relationship marketing
c. value of referrals
, d. commitment
e. monetary and nonmonetary benefits correct answers a. customer lifetime value
The marketing concept is based upon the idea that an organization should try to provide products
that satisfy customers' needs through a coordinated set of activities that also allows the
organization to achieve its goals. During which orientation (time period) are marketers most
likely to adopt the marketing concept?
a. Exchange orientation
b. Promotion orientation
c. Production orientation
d. Market orientation
e. Sales orientation correct answers d. Market orientation
Which stakeholders are the focal point of all marketing activities?
a. Customers
b. Employees
c. Regulators
d. Suppliers
e. Communities correct answers a. Customers
Kroger decided to introduce a new product that appeals to Hispanic consumers. While the
product is highly successful among Hispanic consumers, other ethnic groups seem to like the
product as well. For this product, Hispanic consumers comprise Kroger's _______.
a. community
b. marketing mix
c. target market
d. exchange
e. marketing environment correct answers c. target market
Which of the following sentences is true about a marketing exchange?
a. Seeing an advertisement is an example of an exchange.
b. An exchange will always take place if four conditions are met.
c. Products in an exchange must be traded for money.
d. An exchange only needs to provide a benefit to one party.
e. It requires four conditions to take place. correct answers e. It requires four conditions to take
place.
Subaru developed a new luxury car model, but, after performing some market tests, it realized
that it was pricing its vehicles too high, even for the luxury market. Subaru had to make some
changes in its marketing mix. Unfortunately, it made the mistake of launching its product right
when a recession hit. As unemployment rose, sales of luxury products such as Subaru's new
luxury vehicle tend to decrease. In this case, the pricing of its vehicle is a(n) _______ force for
Subaru, while the economic downturn is a(n) _______ factor.
a. controllable; uncontrollable
b. stable; unstable
c. predictable; unpredictable
d. unpredictable; predictable
e. uncontrollable; controllable correct answers a. controllable; uncontrollable
A Subaru representative has a solid relationship with Phil, a satisfied customer. Phil loves Subaru
and will not accept anything else. The representative determines that if Phil continues to do
business with Subaru every time he wants to purchase a new car, his total value to the company
would be $350,000. This includes purchases made by customers who were referred to the firm by
Phil. The Subaru representative has calculated Phil's _______.
a. customer lifetime value
b. relationship marketing
c. value of referrals
, d. commitment
e. monetary and nonmonetary benefits correct answers a. customer lifetime value
The marketing concept is based upon the idea that an organization should try to provide products
that satisfy customers' needs through a coordinated set of activities that also allows the
organization to achieve its goals. During which orientation (time period) are marketers most
likely to adopt the marketing concept?
a. Exchange orientation
b. Promotion orientation
c. Production orientation
d. Market orientation
e. Sales orientation correct answers d. Market orientation
Which stakeholders are the focal point of all marketing activities?
a. Customers
b. Employees
c. Regulators
d. Suppliers
e. Communities correct answers a. Customers
Kroger decided to introduce a new product that appeals to Hispanic consumers. While the
product is highly successful among Hispanic consumers, other ethnic groups seem to like the
product as well. For this product, Hispanic consumers comprise Kroger's _______.
a. community
b. marketing mix
c. target market
d. exchange
e. marketing environment correct answers c. target market
