These customers have an adopter mindset, and want to be recognized as trendsetters
by others. - CORRECT ANSWER-Innovation/trend buyers
These shoppers have typically enjoyed repeated and valued positive customer
experiences with a particular retailer. - CORRECT ANSWER-Loyal customers
These shoppers are rarely the first to try new products. - CORRECT ANSWER-
Followers
These Customers can take a long time to make a purchase decision, and might return
to a retailer several times before making a purchase. - CORRECT ANSWER-
Comparison shoppers
These customers tend to make quick purchase decisions, often buying inexpensive
items that are not of high importance to them. - CORRECT ANSWER-Impulse buyers
These customers tend to spend a lot of time checking out products and prices through
online sites, visiting different stores and comparing retailer ads. - CORRECT ANSWER-
Comparison shoppers
These customers view shopping as a fun occasion, so shopping does not necessarily
include making a purchase. - CORRECT ANSWER-Recreational shoppers
Which of the following is the term for behavior influences that come from a customer's
family and friends? - CORRECT ANSWER-External social cues
which of the following is the term for behavior influences that come from retailer's
marketing? - CORRECT ANSWER-External social cues
which of the following is the term for behavior influences that come from a customer's
own needs? - CORRECT ANSWER-Internal physical cues