Rise up test
Which of the following is a term for physical goods that are bought and sold?
• CORRECT ANSWER - B. Products
Which of the following is a standard term that describes the audience of retail stores—that
is, the people who will buy things from the stores?
• CORRECT ANSWER - D. Customers
Which of the following is a term for intangible things, such as providing delivery, that are
sold by retailers?
• CORRECT ANSWER - C. Services
What kind of things does a manufacturer produce?
• CORRECT ANSWER - D. Finished products
Which of the following holds large quantities of product that are later sent either to retail
locations or directly to customers?
• CORRECT ANSWER - C. Distribution center
Which of the following terms best describes a grower of potatoes?
• CORRECT ANSWER - A. Manufacturer
The majority of retailers are:
• CORRECT ANSWER - A. Independently owned
Which of the following is the term for the retailing approach that places the focus on
creating a seamless shopping experience for customers by integrating multiple channels?
• CORRECT ANSWER - B. Omnichannel
Which of the following is the standard definition of a retail ecosystem?
• CORRECT ANSWER - A. An interconnected system of approaches for meeting the
goal of retailing, which is to provide customers with the merchandise and services
they want.
, Approximately what percentage of U.S jobs are retail jobs, as of 2019?
• CORRECT ANSWER - C. 20-25%
These customers can take a long time to make a purchase decision, and might return to a
retailer several times before making a purchase.
• CORRECT ANSWER - D. Comparison shoppers
These customers tend to make quick purchase decisions, often buying inexpensive items
that are not high importance to them.
• CORRECT ANSWER - B. Impulse buyers
These customers tend to spend a lot of time checking out products and prices through
online sites, visiting different stores and comparing retailer ads.
• CORRECT ANSWER - D. Comparison shoppers
These customers view shopping as a fun occasion, so shopping does not necessarily include
making a purchase.
• CORRECT ANSWER - C. Recreational shoppers
These customers have an early adopter mindset, and want to be recognized as trendsetters
by others.
• CORRECT ANSWER - A. Innovation/ trend buyers
These shoppers have typically enjoyed and valued positive customer experiences with a
particular retailer.
• CORRECT ANSWER - A. Loyal customers
These shoppers are rarely the first to try new products.
• CORRECT ANSWER - B. Followers
Which of the following is the term for behavior influences that come from a customer's
family and friends?
• CORRECT ANSWER - B. External social cues
Which of the following is the term for behavior influences that come from retailers
marketing?
Which of the following is a term for physical goods that are bought and sold?
• CORRECT ANSWER - B. Products
Which of the following is a standard term that describes the audience of retail stores—that
is, the people who will buy things from the stores?
• CORRECT ANSWER - D. Customers
Which of the following is a term for intangible things, such as providing delivery, that are
sold by retailers?
• CORRECT ANSWER - C. Services
What kind of things does a manufacturer produce?
• CORRECT ANSWER - D. Finished products
Which of the following holds large quantities of product that are later sent either to retail
locations or directly to customers?
• CORRECT ANSWER - C. Distribution center
Which of the following terms best describes a grower of potatoes?
• CORRECT ANSWER - A. Manufacturer
The majority of retailers are:
• CORRECT ANSWER - A. Independently owned
Which of the following is the term for the retailing approach that places the focus on
creating a seamless shopping experience for customers by integrating multiple channels?
• CORRECT ANSWER - B. Omnichannel
Which of the following is the standard definition of a retail ecosystem?
• CORRECT ANSWER - A. An interconnected system of approaches for meeting the
goal of retailing, which is to provide customers with the merchandise and services
they want.
, Approximately what percentage of U.S jobs are retail jobs, as of 2019?
• CORRECT ANSWER - C. 20-25%
These customers can take a long time to make a purchase decision, and might return to a
retailer several times before making a purchase.
• CORRECT ANSWER - D. Comparison shoppers
These customers tend to make quick purchase decisions, often buying inexpensive items
that are not high importance to them.
• CORRECT ANSWER - B. Impulse buyers
These customers tend to spend a lot of time checking out products and prices through
online sites, visiting different stores and comparing retailer ads.
• CORRECT ANSWER - D. Comparison shoppers
These customers view shopping as a fun occasion, so shopping does not necessarily include
making a purchase.
• CORRECT ANSWER - C. Recreational shoppers
These customers have an early adopter mindset, and want to be recognized as trendsetters
by others.
• CORRECT ANSWER - A. Innovation/ trend buyers
These shoppers have typically enjoyed and valued positive customer experiences with a
particular retailer.
• CORRECT ANSWER - A. Loyal customers
These shoppers are rarely the first to try new products.
• CORRECT ANSWER - B. Followers
Which of the following is the term for behavior influences that come from a customer's
family and friends?
• CORRECT ANSWER - B. External social cues
Which of the following is the term for behavior influences that come from retailers
marketing?
