tamu AGEC 340 exam 2 questions with
correct answers
whats |is |the |role |of |marketing |in |the |economy |- |CORRECT |ANSWER✔✔-to |increase |the |level |
of |consumer |satisfaction |in |the |economy
marketing |concept |definition |- |CORRECT |ANSWER✔✔-Anticipating |the |needs |of |targeted |
customers |and |finding |ways |to |meet |those |needs |profitably
mission |of |marketing |- |CORRECT |ANSWER✔✔-to |bridge |the |gap |between |producer |and |
consumer
Target |markets |- |CORRECT |ANSWER✔✔-"one |size |does |not |fit |all"
product |driven |marketing |- |CORRECT |ANSWER✔✔-demand |exceeded |supply |
demand |seems |endless
marketing |focused |ONLY |on |lowering |costs |and |improving |delivery |to |customers
*becomes |insensitive |to |customers |needs
Sales |driven |marketing |- |CORRECT |ANSWER✔✔-producers |start |to |pay |attention |to |the |quality
|of |their |product
producers |start |to |gain |a |competative |edge |by |making |a |high-quality |product |and |over |time |
inproving |it
,hard |selling |products |are |short-term |solutions |at |best
Market |driven |marketing |- |CORRECT |ANSWER✔✔-marketing |focus |shifts |from |products |to |
meeting |the |consumers |needs |
success |comes |from |satisfying |the |customers |needs |rather |than |producing |a |superior |product |
means |to |achieving |customer |satisfaction
goal |of |good |marketing |- |CORRECT |ANSWER✔✔-to |make |selling |unnecessary
when |does |a |business |have |the |right |to |make |a |profit |- |CORRECT |ANSWER✔✔-"Only |by |
satisfying |a |customers |needs |does |a |business |earn |the |right |to |make |a |profit"
A |marketing |plan |is... |- |CORRECT |ANSWER✔✔-The |heartbeat |of |the |entire |business |plan
Four |tasks |of |marketing |management |- |CORRECT |ANSWER✔✔-Planning
Organizing
Controlling
Directing
Components |of |a |strategic |marketing |plan |- |CORRECT |ANSWER✔✔-SWOT |analysis
, Choose |a |target |market
Define |a |position
Develop |the |appropriate |marketing |mix
Evaluate |and |refine |marketing |plan
SWOT |- |CORRECT |ANSWER✔✔-Strengths |Weaknesses |Opportunities |Threats
edumarketing |- |CORRECT |ANSWER✔✔-marketing |that |is |educational
Marketing |strategy |components |- |CORRECT |ANSWER✔✔-Target |markets
Product |positioning
Size |of |the |product |line
Price
Number |and |type |of |distribution |outlets
Size |and |type |of |sales |force
Level |and |quality |of |service |
correct answers
whats |is |the |role |of |marketing |in |the |economy |- |CORRECT |ANSWER✔✔-to |increase |the |level |
of |consumer |satisfaction |in |the |economy
marketing |concept |definition |- |CORRECT |ANSWER✔✔-Anticipating |the |needs |of |targeted |
customers |and |finding |ways |to |meet |those |needs |profitably
mission |of |marketing |- |CORRECT |ANSWER✔✔-to |bridge |the |gap |between |producer |and |
consumer
Target |markets |- |CORRECT |ANSWER✔✔-"one |size |does |not |fit |all"
product |driven |marketing |- |CORRECT |ANSWER✔✔-demand |exceeded |supply |
demand |seems |endless
marketing |focused |ONLY |on |lowering |costs |and |improving |delivery |to |customers
*becomes |insensitive |to |customers |needs
Sales |driven |marketing |- |CORRECT |ANSWER✔✔-producers |start |to |pay |attention |to |the |quality
|of |their |product
producers |start |to |gain |a |competative |edge |by |making |a |high-quality |product |and |over |time |
inproving |it
,hard |selling |products |are |short-term |solutions |at |best
Market |driven |marketing |- |CORRECT |ANSWER✔✔-marketing |focus |shifts |from |products |to |
meeting |the |consumers |needs |
success |comes |from |satisfying |the |customers |needs |rather |than |producing |a |superior |product |
means |to |achieving |customer |satisfaction
goal |of |good |marketing |- |CORRECT |ANSWER✔✔-to |make |selling |unnecessary
when |does |a |business |have |the |right |to |make |a |profit |- |CORRECT |ANSWER✔✔-"Only |by |
satisfying |a |customers |needs |does |a |business |earn |the |right |to |make |a |profit"
A |marketing |plan |is... |- |CORRECT |ANSWER✔✔-The |heartbeat |of |the |entire |business |plan
Four |tasks |of |marketing |management |- |CORRECT |ANSWER✔✔-Planning
Organizing
Controlling
Directing
Components |of |a |strategic |marketing |plan |- |CORRECT |ANSWER✔✔-SWOT |analysis
, Choose |a |target |market
Define |a |position
Develop |the |appropriate |marketing |mix
Evaluate |and |refine |marketing |plan
SWOT |- |CORRECT |ANSWER✔✔-Strengths |Weaknesses |Opportunities |Threats
edumarketing |- |CORRECT |ANSWER✔✔-marketing |that |is |educational
Marketing |strategy |components |- |CORRECT |ANSWER✔✔-Target |markets
Product |positioning
Size |of |the |product |line
Price
Number |and |type |of |distribution |outlets
Size |and |type |of |sales |force
Level |and |quality |of |service |
