C201 Business Acumen 2025/2026 Exam
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Which part of the organizing process aids in effective and efficient progress toward
planned goals and often results in changes within the organization? - 🧠 ANSWER
✔✔Evaluating results
What is the result of a company increasing the delegation of authority and the span
of control? - 🧠 ANSWER ✔✔Increased number of direct reports per manager
Which two key elements does an effective organization include? - 🧠 ANSWER
✔✔Human interaction, structure
Why does a line organizational structure function most effectively in a crisis
situation? - 🧠 ANSWER ✔✔It established a direct flow of authority
Number the seven steps in the recruiting and interviewing process from first to last.
- 🧠 ANSWER ✔✔1) Define job requirements, 2) Contact and visit colleges for
applicants/interns, 3) Conduct employment tests, 4) Review resumes, 5) Conduct
candidate interviews, 6) Follow up interviews, 7) Hiring determination
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Which primary driver does management use for an organization's structure? - 🧠
ANSWER ✔✔Achievement of company goals
Which step in the organizing process results in management group work activities
into units within the organization? - 🧠 ANSWER ✔✔Departmentalization
A high tech startup company is launching a marketing campaign for its new social
media portal by highlighting how the portal exceeds the connectivity and
collaboration capabilities of all other social media sits. Which type of competitive
advantage is this company leveraging? - 🧠 ANSWER ✔✔Customer loyalty
Which marketing strategy is devoted to maintaining continuous bottom line prices
than relying on short term price cutting tactics such as cents off coupons, rebates,
and special sales? - 🧠 ANSWER ✔✔Everyday low pricing
When would a pull promotional strategy enhance a competitive advantage to
market a product better than a push strategy? - 🧠 ANSWER ✔✔When demand for
the product is driven by the end user
Which marketing tool is essential to building an effective relationship marketing
campaign? - 🧠 ANSWER ✔✔An affinity program
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Which element of the promotional mix has the advantage of messaging that can be
tailored for each customer, but the disadvantage of a high cost per contact? - 🧠
ANSWER ✔✔Personal Selling
What three factors should be addressed in a successful marketing plan? Choose 3
answers. - 🧠 ANSWER ✔✔Target Market, Sales revenue goals, Plan
implementation timeline (not on list, marketing budget)
Which three characteristics are measured in demographic segmentation? Choose 3
answers - 🧠 ANSWER ✔✔Race and ethnicity, Income, Household size
In which three ways does business-buying behavior differ from consumer-buying
behavior? Choose 3 answers - 🧠 ANSWER ✔✔Buyers face organizational
influences in addition to their own preferences, purchasers often invite selected
providers to bid on a purchase, a group or committee often makes decisions
Which three conditions, in a global selling environment, should a small company
leverage to create a competitive advantage? Choose 3 answers - 🧠 ANSWER
✔✔cultural homogeneity, mobility of labor, local labor costs
With which two types of products does a marketing strategy rely on advertising
more than personal selling? Choose 2 answers. - 🧠 ANSWER ✔✔Consumable
supplies, accessories to primary products
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STATEMENT. ALL RIGHTS RESERVED