TEST BANK
For Consumer BEHAVIOUR: Buying, Having, and Being,
Canadian, 9th Edition,
By Michael R. Solomon All Chapters (1-17) Guided
,Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon) Chapter
1 An2Introduction2to Consumer Behaviour
b
1) In studying consumers like Gail, a2college student, marketers often find it useful2to learn2their i
nterests in music or clothing, how they spend their leisure time, and even their attitudes about soc
ial issues, to be able to categorize consumers according to their lifestyles. This sort2of informatio n
is called:
A) core values.
B) psychographics.
C) configurations.
D) physiognomies.
2 ANSWER: B
Type: MC
Page Ref: 2
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate
a dditional sales of particular items. From2a2marketer's perspective, this is:
A) a purchase issue.
B) a2post purchase issue.
C) merchandising complexity.
D) a loss
leader.
ANSWER:2 A b
Type: MC
Page Ref: 3
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
3) John is the vice president of marketing for a local tour guide company. He is concerned that h
,is customers are not recommending his company to their friends. For John, this problem is a:
A) purchase issue.
B) demographic problem.
C) prepurchase issue.
D) post purchase issue.
ANSWER:2 D
Type: MC
Page Ref: 3
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
, 4) The expanded view of the exchange that includes the issues that influence the consumer b
efore, during, and2after a purchase is called:
A) the value.
B) the strategic focus.
C) the pre-sell strategy.
D) the consumption process.
ANSWER:2 D
Type: MC
Page Ref: 3
Skill: Concept
Objective: L1-01 Consumer behaviour is a process.
5) Gail decides to take a break from studying and goes online to check things out. She connects
with2one of the product discussion groups that she participates in. This is an example of a:
A) lifestyle discussion.
B) brand2competition.
C) consumption community.
D) marketplace competition.
2 ANSWER: C
Type: MC
Page Ref: 2
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
6) If a product2succeeds in2satisfying needs and is purchased over and2over again, it most2likely h
as attained:
A) product separation.
B) brand loyalty.
C) lifestyle variation.
D) purchase conception.
ANSWER:2 B b
Type: MC
For Consumer BEHAVIOUR: Buying, Having, and Being,
Canadian, 9th Edition,
By Michael R. Solomon All Chapters (1-17) Guided
,Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon) Chapter
1 An2Introduction2to Consumer Behaviour
b
1) In studying consumers like Gail, a2college student, marketers often find it useful2to learn2their i
nterests in music or clothing, how they spend their leisure time, and even their attitudes about soc
ial issues, to be able to categorize consumers according to their lifestyles. This sort2of informatio n
is called:
A) core values.
B) psychographics.
C) configurations.
D) physiognomies.
2 ANSWER: B
Type: MC
Page Ref: 2
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate
a dditional sales of particular items. From2a2marketer's perspective, this is:
A) a purchase issue.
B) a2post purchase issue.
C) merchandising complexity.
D) a loss
leader.
ANSWER:2 A b
Type: MC
Page Ref: 3
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
3) John is the vice president of marketing for a local tour guide company. He is concerned that h
,is customers are not recommending his company to their friends. For John, this problem is a:
A) purchase issue.
B) demographic problem.
C) prepurchase issue.
D) post purchase issue.
ANSWER:2 D
Type: MC
Page Ref: 3
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
, 4) The expanded view of the exchange that includes the issues that influence the consumer b
efore, during, and2after a purchase is called:
A) the value.
B) the strategic focus.
C) the pre-sell strategy.
D) the consumption process.
ANSWER:2 D
Type: MC
Page Ref: 3
Skill: Concept
Objective: L1-01 Consumer behaviour is a process.
5) Gail decides to take a break from studying and goes online to check things out. She connects
with2one of the product discussion groups that she participates in. This is an example of a:
A) lifestyle discussion.
B) brand2competition.
C) consumption community.
D) marketplace competition.
2 ANSWER: C
Type: MC
Page Ref: 2
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
6) If a product2succeeds in2satisfying needs and is purchased over and2over again, it most2likely h
as attained:
A) product separation.
B) brand loyalty.
C) lifestyle variation.
D) purchase conception.
ANSWER:2 B b
Type: MC
