2024 Unit 4 Managing an Event, Assignment 3
(DISTINCTION*) Stage and manage a business or
social event & Reflect on the running of the event
and evaluate own skills
, Activity A - Stage and manage a business or social event & Reflect on the
running of the event and evaluate own skills
1. Staging and Managing the Event - Learning Aim D [10 marks]
Biky Events, a San Francisco-based event planning company, staged a business
networking event for 100 local entrepreneurs on July 3, 2025, from 6:00 PM to
9:00 PM at a local convention center. The event featured keynote speeches,
networking sessions, and a startup pitch competition, aiming to generate $5,000 in
revenue and enhance Biky’s reputation.
1. Define the term "event management" and explain its relevance to Biky's
networking event. [4 marks]
Sample Answer: Event management is the process of planning, organizing, and
executing an event to achieve its objectives (2 marks). For Biky, it ensured the
networking event ran smoothly, meeting the 100-attendee and $5,000 revenue
goals on July 3, 2025 (2 marks).
2. Describe two key tasks Biky performed to stage the networking event. [6
marks]
Sample Answer: Biky coordinated venue setup, arranging seating for 100
attendees and AV equipment (3 marks). They also managed speaker schedules to
ensure keynote sessions started at 6:30 PM (3 marks).
3. Explain the importance of a pre-event briefing for Biky's event team. [4
marks]
Sample Answer: A pre-event briefing clarifies roles (e.g., who handles
registration) (2 marks), ensuring smooth execution and meeting the 6:00 PM start
time (2 marks).
4. Identify one challenge faced during the event and suggest how it was
addressed. [6 marks]
Sample Answer: A challenge was a delayed speaker, risking the schedule (2
marks). Biky addressed this by using a backup speaker and adjusting the timeline
(2 marks), maintaining attendee engagement (2 marks).
(DISTINCTION*) Stage and manage a business or
social event & Reflect on the running of the event
and evaluate own skills
, Activity A - Stage and manage a business or social event & Reflect on the
running of the event and evaluate own skills
1. Staging and Managing the Event - Learning Aim D [10 marks]
Biky Events, a San Francisco-based event planning company, staged a business
networking event for 100 local entrepreneurs on July 3, 2025, from 6:00 PM to
9:00 PM at a local convention center. The event featured keynote speeches,
networking sessions, and a startup pitch competition, aiming to generate $5,000 in
revenue and enhance Biky’s reputation.
1. Define the term "event management" and explain its relevance to Biky's
networking event. [4 marks]
Sample Answer: Event management is the process of planning, organizing, and
executing an event to achieve its objectives (2 marks). For Biky, it ensured the
networking event ran smoothly, meeting the 100-attendee and $5,000 revenue
goals on July 3, 2025 (2 marks).
2. Describe two key tasks Biky performed to stage the networking event. [6
marks]
Sample Answer: Biky coordinated venue setup, arranging seating for 100
attendees and AV equipment (3 marks). They also managed speaker schedules to
ensure keynote sessions started at 6:30 PM (3 marks).
3. Explain the importance of a pre-event briefing for Biky's event team. [4
marks]
Sample Answer: A pre-event briefing clarifies roles (e.g., who handles
registration) (2 marks), ensuring smooth execution and meeting the 6:00 PM start
time (2 marks).
4. Identify one challenge faced during the event and suggest how it was
addressed. [6 marks]
Sample Answer: A challenge was a delayed speaker, risking the schedule (2
marks). Biky addressed this by using a backup speaker and adjusting the timeline
(2 marks), maintaining attendee engagement (2 marks).
