MCS 005 FINAL EXAM 2025 QUESTIONS
AND ANSWERS
TV as a "vast wasteland": - ANS expression coined by FCC chair Newton Minow in 1961 to
describe television content.
Pseudo-eventing and news staging: - ANS pseudo-event: event that has no real informational
or issue meaning; it exists merely to attract media attention. news staging: re-creation on
television news of some event that is believed to have happened or which could have
happened.
Pseudo-eventing: - ANS events staged specifically to attract public attention (Boston Tea
Party)
News staging: - ANS re-creating some event that is believed to or could have happened
(reporter reporting from "sacred ground" but not actually there"
Copyright ©2025 BRIGHTSTARS ALL RIGHTS RESERVED 1
, TV rating: - ANS percentage of a market's total population that is reached by a piece of
broadcast programming, Considers all TV households, Households tuned in to a given program
divided by all households with television, werUsually expressed as %
The first electronic digital computer, and the meaning of "digital" - ANS Colossus: first
electronic digital computer, binary 0 and 1.
The "networks of networks" - ANS The Internet is most appropriately thought of as a
"network of networks" that is growing at an incredibly fast rate. These networks consists of
LANs (local area networks) connecting two or more computers, usually within the same
building, and WANs (wide area networks), connecting several LANs in different locations.
Encryption - ANS electronic coding or masking or information on the Web that can be
deciphered only by a recipient with the decryption key
Marshall McLuhan and Global Village - ANS Global Village is a McLuhan concept; new
communication technologies permit people to become increasingly involved in one another's
lives. The idea that media "shrink" the world.
Copyright ©2025 BRIGHTSTARS ALL RIGHTS RESERVED 2
AND ANSWERS
TV as a "vast wasteland": - ANS expression coined by FCC chair Newton Minow in 1961 to
describe television content.
Pseudo-eventing and news staging: - ANS pseudo-event: event that has no real informational
or issue meaning; it exists merely to attract media attention. news staging: re-creation on
television news of some event that is believed to have happened or which could have
happened.
Pseudo-eventing: - ANS events staged specifically to attract public attention (Boston Tea
Party)
News staging: - ANS re-creating some event that is believed to or could have happened
(reporter reporting from "sacred ground" but not actually there"
Copyright ©2025 BRIGHTSTARS ALL RIGHTS RESERVED 1
, TV rating: - ANS percentage of a market's total population that is reached by a piece of
broadcast programming, Considers all TV households, Households tuned in to a given program
divided by all households with television, werUsually expressed as %
The first electronic digital computer, and the meaning of "digital" - ANS Colossus: first
electronic digital computer, binary 0 and 1.
The "networks of networks" - ANS The Internet is most appropriately thought of as a
"network of networks" that is growing at an incredibly fast rate. These networks consists of
LANs (local area networks) connecting two or more computers, usually within the same
building, and WANs (wide area networks), connecting several LANs in different locations.
Encryption - ANS electronic coding or masking or information on the Web that can be
deciphered only by a recipient with the decryption key
Marshall McLuhan and Global Village - ANS Global Village is a McLuhan concept; new
communication technologies permit people to become increasingly involved in one another's
lives. The idea that media "shrink" the world.
Copyright ©2025 BRIGHTSTARS ALL RIGHTS RESERVED 2
