BUSI 330 (Huseman) Final Exam With
100% Correct Answers
marketplace - correct answers ✔✔buyers and sellers engage in face to face exchange of
material objects in material environment
marketspace - correct answers ✔✔internet enabled digital environment with face to screen
exchange relationships with electronic images and offerings
percent of total US retail from online shopping - correct answers ✔✔11%
marketspace time utility - correct answers ✔✔provision of on demand information anywhere at
any time
marketspace possession utility - correct answers ✔✔acceleration of getting product or service
to customer
marketspace form utility - correct answers ✔✔interactive, two-way Internet communication;
greater customization
2 ways internet technology can promote customer relationships - correct answers ✔✔1.
interactivity
2. individuality
interactivity marketing - correct answers ✔✔two-way buyer-seller electronic communication in
which the buyer controls the kind and amount of information received from the seller
,choiceboard - correct answers ✔✔interactive internet-enabled system that allows individual
customers to design their own products and services by answering questions and choosing from
a menu of options
collaborative filtering - correct answers ✔✔process that automatically groups people with
similar buying intentions, preferences, and behaviors and predicts future purchases
personalization - correct answers ✔✔consumer-initiated practice of generating content on a
marketer's website that is custom tailored to an individual's specific needs and preferences
permission marketing - correct answers ✔✔solicitation of a consumer's consent (opt-in) to
receive advertising based on personal data supplied by the consumer
seven website design elements - correct answers ✔✔1. context
2. content
3. community
4. customization
5. communication
6. connection
7. commerce
website context - correct answers ✔✔site's layout and visual design
website commerce - correct answers ✔✔site's capabilities to enable commercial transactions
website connection - correct answers ✔✔degree that site is linked to other sites
,website communication - correct answers ✔✔the ways the site enables the site-to-user, user-
to-site or two-way communication
website content - correct answers ✔✔text, pictures, sound, and video that the site contains
website community - correct answers ✔✔the ways that the site enables user-to-user
communication
website customization - correct answers ✔✔site's ability to tailor itself to different users or to
allow users or to allow users to personalize the site
online consumers - correct answers ✔✔subsegment of all Internet users who employ this
technology to research products and services and make purchases
six main online retail product categories - correct answers ✔✔1. computer & consumer
electronics
2. apparel & accessories
3. automobile & auto parts
4. books, music, and video
5. furniture & home furnishings
6. health & personal care
six reasons for online shopping - correct answers ✔✔1. convenience
2. choice
3. customization
4. communication
5. cost
6. control
, bots - correct answers ✔✔electronic shopping agents that search websites to compare prices
and product or service features
eight second rule - correct answers ✔✔a view that customers will abandon their efforts to enter
and navigate a website if download time exceeds eight seconds
customerization - correct answers ✔✔the growing practice of not only customizing a product or
service but also personalizing the marketing and overall shopping an buying interaction for each
customer
three forms of internet-enabled communication - correct answers ✔✔1. marketer to consumer
email notification
2. customer to marketer buying and service requests
3. consumer to consumer chat rooms and instant messaging
web communities - correct answers ✔✔websites that allow people to congregate online and
exchange views on topics of common interest
viral marketing - correct answers ✔✔internet enabled promotional strategy that encourages
individuals to forward marketer-initiated messages to others via email, social networking
websites, and blogs
dynamic pricing - correct answers ✔✔the practice of changing prices for products and services
in real time in response to supply and demand conditions
cookies - correct answers ✔✔computer files that a marketer can download onto the computer
and mobile phone of an online shopper who visits the marketer's website
100% Correct Answers
marketplace - correct answers ✔✔buyers and sellers engage in face to face exchange of
material objects in material environment
marketspace - correct answers ✔✔internet enabled digital environment with face to screen
exchange relationships with electronic images and offerings
percent of total US retail from online shopping - correct answers ✔✔11%
marketspace time utility - correct answers ✔✔provision of on demand information anywhere at
any time
marketspace possession utility - correct answers ✔✔acceleration of getting product or service
to customer
marketspace form utility - correct answers ✔✔interactive, two-way Internet communication;
greater customization
2 ways internet technology can promote customer relationships - correct answers ✔✔1.
interactivity
2. individuality
interactivity marketing - correct answers ✔✔two-way buyer-seller electronic communication in
which the buyer controls the kind and amount of information received from the seller
,choiceboard - correct answers ✔✔interactive internet-enabled system that allows individual
customers to design their own products and services by answering questions and choosing from
a menu of options
collaborative filtering - correct answers ✔✔process that automatically groups people with
similar buying intentions, preferences, and behaviors and predicts future purchases
personalization - correct answers ✔✔consumer-initiated practice of generating content on a
marketer's website that is custom tailored to an individual's specific needs and preferences
permission marketing - correct answers ✔✔solicitation of a consumer's consent (opt-in) to
receive advertising based on personal data supplied by the consumer
seven website design elements - correct answers ✔✔1. context
2. content
3. community
4. customization
5. communication
6. connection
7. commerce
website context - correct answers ✔✔site's layout and visual design
website commerce - correct answers ✔✔site's capabilities to enable commercial transactions
website connection - correct answers ✔✔degree that site is linked to other sites
,website communication - correct answers ✔✔the ways the site enables the site-to-user, user-
to-site or two-way communication
website content - correct answers ✔✔text, pictures, sound, and video that the site contains
website community - correct answers ✔✔the ways that the site enables user-to-user
communication
website customization - correct answers ✔✔site's ability to tailor itself to different users or to
allow users or to allow users to personalize the site
online consumers - correct answers ✔✔subsegment of all Internet users who employ this
technology to research products and services and make purchases
six main online retail product categories - correct answers ✔✔1. computer & consumer
electronics
2. apparel & accessories
3. automobile & auto parts
4. books, music, and video
5. furniture & home furnishings
6. health & personal care
six reasons for online shopping - correct answers ✔✔1. convenience
2. choice
3. customization
4. communication
5. cost
6. control
, bots - correct answers ✔✔electronic shopping agents that search websites to compare prices
and product or service features
eight second rule - correct answers ✔✔a view that customers will abandon their efforts to enter
and navigate a website if download time exceeds eight seconds
customerization - correct answers ✔✔the growing practice of not only customizing a product or
service but also personalizing the marketing and overall shopping an buying interaction for each
customer
three forms of internet-enabled communication - correct answers ✔✔1. marketer to consumer
email notification
2. customer to marketer buying and service requests
3. consumer to consumer chat rooms and instant messaging
web communities - correct answers ✔✔websites that allow people to congregate online and
exchange views on topics of common interest
viral marketing - correct answers ✔✔internet enabled promotional strategy that encourages
individuals to forward marketer-initiated messages to others via email, social networking
websites, and blogs
dynamic pricing - correct answers ✔✔the practice of changing prices for products and services
in real time in response to supply and demand conditions
cookies - correct answers ✔✔computer files that a marketer can download onto the computer
and mobile phone of an online shopper who visits the marketer's website
