MGT 6203 Self Assessment 6 | Score 7/10 | Georgia Institute of Technology

Week 10 Self Assessment 6
Due Mar 25 at 10:59pm Points 10 Questions 10
Available Mar 6 at 7am - Mar 25 at 10:59pm 20 days Time Limit None
Allowed Attempts Unlimited



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Attempt History
Attempt Time Score
KEPT Attempt 2 less than 1 minute 7 out of 10

LATEST Attempt 2 less than 1 minute 7 out of 10

Attempt 1 less than 1 minute 2 out of 10




Correct answers are hidden.

Score for this attempt: 7 out of 10
Submitted Mar 9 at 5:51pm
This attempt took less than 1 minute.


Question 1 pts


According to the lecture, which of the following is not one of the
characteristics of objectives when establishing social media goals?


Attainable


Comprehensive


Relevant

, Incorrect Question 2 pts



Please choose the correct ranking of the risks of running advertisements
for advertisers, from
the most riskiest to the least.


Cost per view, cost per sale, cost per click


Cost per sale, cost per click, cost per view


Cost per view, cost per click, cost per sale




Question 3 pts


According to the lecture, what model do hybrid advertisements use?


Cost per view model.


Cost per view + cost per click model


Cost per view + cost per sale model




For questions 4-7, refer to the Star Digital case study.




Question 4 pts