EEE Final (Eastham Online OkState)
ACTUAL UPDATED Exam Questions and
CORRECT Answers
marketing practical definition - CORRECT ANSWER motivating qualified people to enter
your sales funnel
definition of market segmentation - CORRECT ANSWER studying the industry in which
the firm intends to compete and determine the different potential target markets in that industry
lifestyle is what the of variable in market segmentation - CORRECT
ANSWER psychogrpahic
what are the ways a market can be segmented - CORRECT ANSWER product type,
geography, and demographic variables
define niche market - CORRECT ANSWER a place within a market segment that
represents a narrow group of customers with similar interests
what does a product attribution map do - CORRECT ANSWER illustrates a firms
positioning strategy relative to its major rivals
define a tagline - CORRECT ANSWER a catchy phrase thats used to reinforce the
position it has staked out in the market
define position - CORRECT ANSWER the part of a market that the firm is claiming as its
own
define brand - CORRECT ANSWER the set of attributes that people associate with a
company
, what is brand management in charge of - CORRECT ANSWER protecting the image/
value of an organization
define marketing mix - CORRECT ANSWER set of controllable marketing tools to
produce the response it wants in its target market
the 4 P's of marketing - CORRECT ANSWER product, price, promotion, place
define reference account - CORRECT ANSWER an early user of a firms willing to give a
testimonial regarding their experience
different type of pricing - CORRECT ANSWER cost-based and value-based
difference between promotion and advertising - CORRECT ANSWER promotion refers to
the activities the firm takes to communicate the merits of the product, advertising is making
people aware of the product and persuading them to buy it
selling directly to a customer w/o using a middle man is called - CORRECT
ANSWER disintermediation
sales process - CORRECT ANSWER gather sale leads
initial contact
qualify lead
sales presentation
meet objections and concerns
close sale
follow up
ACTUAL UPDATED Exam Questions and
CORRECT Answers
marketing practical definition - CORRECT ANSWER motivating qualified people to enter
your sales funnel
definition of market segmentation - CORRECT ANSWER studying the industry in which
the firm intends to compete and determine the different potential target markets in that industry
lifestyle is what the of variable in market segmentation - CORRECT
ANSWER psychogrpahic
what are the ways a market can be segmented - CORRECT ANSWER product type,
geography, and demographic variables
define niche market - CORRECT ANSWER a place within a market segment that
represents a narrow group of customers with similar interests
what does a product attribution map do - CORRECT ANSWER illustrates a firms
positioning strategy relative to its major rivals
define a tagline - CORRECT ANSWER a catchy phrase thats used to reinforce the
position it has staked out in the market
define position - CORRECT ANSWER the part of a market that the firm is claiming as its
own
define brand - CORRECT ANSWER the set of attributes that people associate with a
company
, what is brand management in charge of - CORRECT ANSWER protecting the image/
value of an organization
define marketing mix - CORRECT ANSWER set of controllable marketing tools to
produce the response it wants in its target market
the 4 P's of marketing - CORRECT ANSWER product, price, promotion, place
define reference account - CORRECT ANSWER an early user of a firms willing to give a
testimonial regarding their experience
different type of pricing - CORRECT ANSWER cost-based and value-based
difference between promotion and advertising - CORRECT ANSWER promotion refers to
the activities the firm takes to communicate the merits of the product, advertising is making
people aware of the product and persuading them to buy it
selling directly to a customer w/o using a middle man is called - CORRECT
ANSWER disintermediation
sales process - CORRECT ANSWER gather sale leads
initial contact
qualify lead
sales presentation
meet objections and concerns
close sale
follow up
