MCS 005 test 1 || 100% Verified Solutions.
In his virtual guest lecture, did Alon Aviram say that The Bristol Cable is interested in
international news stories that do not emphasize local issues because other newspapers in the UK
are already doing substantive reporting on local events and activities? correct answers No/False.
Bristol Cable has focused primarily on local news relevant to it's subscriber base because it sees
local news as a niche market that has not been properly served.
What's The Bristol Cable? What does The Cable do? correct answers It is a local news magazine,
a pioneering media cooperative owned by members who all have a say. They want to redefine
media ownership by bringing it back to the people.
As Sydney Ember reported in the New York Times, the committee behind the push to form a
union at the Los Angeles Times drafted a letter calling for what? correct answers Higher pay,
better working conditions, and more benefits, protection for staff from "unilateral change by
TRONC" (aka job security)
Who/what owned the Los Angeles Times when the workers at the Los Angeles Times voted to
unionize? correct answers Tronc (Tribune and Online Content)
In the documentary, Rich Media, Poor Democracy, what did Robert McChesney say about the
prevailing myth about our media system? correct answers "One of the myths of our media
system is that it's sort of this natural private system that was borne by heroic entrepreneurs and
the government's job is only to come in and meddle with it and interfere with the entrepreneurs
in the private sector."
In reality, media systems are born out of desire for profit/influence. Established media systems at
times have clashed with government, but they've, especially in the last decades, used their power
to influence media's legal landscape by working WITH government. Eg, Telecommunications
Act of 1996, Net Neutrality
What are the four reasons, according to what Robert McChesney (in the documentary Rich
Media, Poor Democracy), that media corporations have opted for conglomeration and synergy?
correct answers Cross Promotion - a form of marketing promotion where customers of one
product or service are targeted with promotion of a related product. Cross-promotion may
, involve two or more companies working together in promoting a service or product, in a way
that benefits both.
Cross Advertising - a strategy used by business owners to market a business using various types
of media. Owners may use all of media types individually or combine subsidize several mediums
to create a cohesive marketing campaign.
Cross Production - the coordinated reporting of events in several media outlets (press, radio,
television, Internet, mobile phones, and other mobile devices). The production can occur at a
single integrated newsroom or involve collaboration among newsrooms from different media.
Blockbusters - a work of entertainment - especially a feature film, but also other media - that is
highly popular and financially successful.
Did one of the proposals put forward by Robert McChesney for rejuvenating US journalism
involve a Citizenship News Voucher? correct answers Yes. Americans receive a $200 voucher to
donate to non-profit news medium of their choice. Done through personal income tax forms.
According to Robert McChesney, did people in the early history of the nation accept or reject the
notion that the government could and should subsidize papers to ensure a functioning free press?
correct answers Accept
In his virtual talk to the class, did Alon Aviram claim that journalism should be considered a
public or a private good? correct answers Public
Did Robert McChesney argue journalism should be considered a public or a private good?
correct answers Public
The belief in objectivity in US journalism, according to Michael Schudson, can be understood as
what? correct answers Ideal that justifies knowledge and authority in major profession.
Did Michael Schudson claim that in the 1920s and 1930s US journalists shifted from a simple
faith in the facts to a notion that statements about the world could be trusted if those statements
were submitted to the new rules and procedures of the profession and then deemed legitimate by
the professional community of journalists? correct answers Yes
In his virtual guest lecture, did Alon Aviram say that The Bristol Cable is interested in
international news stories that do not emphasize local issues because other newspapers in the UK
are already doing substantive reporting on local events and activities? correct answers No/False.
Bristol Cable has focused primarily on local news relevant to it's subscriber base because it sees
local news as a niche market that has not been properly served.
What's The Bristol Cable? What does The Cable do? correct answers It is a local news magazine,
a pioneering media cooperative owned by members who all have a say. They want to redefine
media ownership by bringing it back to the people.
As Sydney Ember reported in the New York Times, the committee behind the push to form a
union at the Los Angeles Times drafted a letter calling for what? correct answers Higher pay,
better working conditions, and more benefits, protection for staff from "unilateral change by
TRONC" (aka job security)
Who/what owned the Los Angeles Times when the workers at the Los Angeles Times voted to
unionize? correct answers Tronc (Tribune and Online Content)
In the documentary, Rich Media, Poor Democracy, what did Robert McChesney say about the
prevailing myth about our media system? correct answers "One of the myths of our media
system is that it's sort of this natural private system that was borne by heroic entrepreneurs and
the government's job is only to come in and meddle with it and interfere with the entrepreneurs
in the private sector."
In reality, media systems are born out of desire for profit/influence. Established media systems at
times have clashed with government, but they've, especially in the last decades, used their power
to influence media's legal landscape by working WITH government. Eg, Telecommunications
Act of 1996, Net Neutrality
What are the four reasons, according to what Robert McChesney (in the documentary Rich
Media, Poor Democracy), that media corporations have opted for conglomeration and synergy?
correct answers Cross Promotion - a form of marketing promotion where customers of one
product or service are targeted with promotion of a related product. Cross-promotion may
, involve two or more companies working together in promoting a service or product, in a way
that benefits both.
Cross Advertising - a strategy used by business owners to market a business using various types
of media. Owners may use all of media types individually or combine subsidize several mediums
to create a cohesive marketing campaign.
Cross Production - the coordinated reporting of events in several media outlets (press, radio,
television, Internet, mobile phones, and other mobile devices). The production can occur at a
single integrated newsroom or involve collaboration among newsrooms from different media.
Blockbusters - a work of entertainment - especially a feature film, but also other media - that is
highly popular and financially successful.
Did one of the proposals put forward by Robert McChesney for rejuvenating US journalism
involve a Citizenship News Voucher? correct answers Yes. Americans receive a $200 voucher to
donate to non-profit news medium of their choice. Done through personal income tax forms.
According to Robert McChesney, did people in the early history of the nation accept or reject the
notion that the government could and should subsidize papers to ensure a functioning free press?
correct answers Accept
In his virtual talk to the class, did Alon Aviram claim that journalism should be considered a
public or a private good? correct answers Public
Did Robert McChesney argue journalism should be considered a public or a private good?
correct answers Public
The belief in objectivity in US journalism, according to Michael Schudson, can be understood as
what? correct answers Ideal that justifies knowledge and authority in major profession.
Did Michael Schudson claim that in the 1920s and 1930s US journalists shifted from a simple
faith in the facts to a notion that statements about the world could be trusted if those statements
were submitted to the new rules and procedures of the profession and then deemed legitimate by
the professional community of journalists? correct answers Yes
