MCS 005 Midterm I || Acknowledged Answers 100%.
Communication correct answers The process of creating shared meaning
Transmission of a message from a source to a receiver
Encoding correct answers Transforming ideas into an understandable sign/symbol system
Decoding correct answers Interpreting sign/symbol systems
Media Convergence correct answers Blurring of boundaries between various media; the erosion
of traditional distinctions among media
Oligopoly correct answers A media system whose operation is dominated by a few large
companies
Globalization correct answers Ownership of media companies by multinational corporations
Concentration of Ownership correct answers Ownership of different and numerous media
companies concentrated in fewer and fewer hands
Technological Determinism correct answers The idea that machines and their development drive
economic and cultural change
Audience Fragmentation correct answers Audiences for specific media content becoming smaller
and increasingly homogenous
Platform Agnostic correct answers Having no preference where media content is accessed
, Hypercommercialism correct answers Increasing the amount of advertising and mixing
commercial and noncommercial media content
Product Placement correct answers The integration, for a fee, of specific branded products into
media content
Gutenberg Revolution correct answers Design of metal movable type, invention of a process for
making such type in quantity (mass production), use of oil-based ink, and the use of a wooden
printing press, Gutenberg bible, laid the foundation of commercial mass production of books,
enhanced literacy and was cheap and affordable
Yellow Journalism correct answers Early 20th century journalism emphasizing sensational sex,
crime, and disaster news, beginning of investigative journalism, reflects conflict between
commercialism and the ideal of the press, "The Yellow Kid" by cartoonist Richard Outcault gave
the name to "Yellow Journalism"
Penny Press correct answers Newspapers in the 1830s selling for one penny
What was the first book? correct answers China's Diamond Sutra
What was the first newspaper? correct answers Oxford Gazette, published in 1665 in England
What was the first magazine? correct answers Saturday Evening Post
What was the first computer? correct answers Computer: Colossus Network: ARPAnet
Kinetograph correct answers William Dickson's early motion picture camera
Cinematographe correct answers Lumiere brothers' device that both photographed and projected
action
Communication correct answers The process of creating shared meaning
Transmission of a message from a source to a receiver
Encoding correct answers Transforming ideas into an understandable sign/symbol system
Decoding correct answers Interpreting sign/symbol systems
Media Convergence correct answers Blurring of boundaries between various media; the erosion
of traditional distinctions among media
Oligopoly correct answers A media system whose operation is dominated by a few large
companies
Globalization correct answers Ownership of media companies by multinational corporations
Concentration of Ownership correct answers Ownership of different and numerous media
companies concentrated in fewer and fewer hands
Technological Determinism correct answers The idea that machines and their development drive
economic and cultural change
Audience Fragmentation correct answers Audiences for specific media content becoming smaller
and increasingly homogenous
Platform Agnostic correct answers Having no preference where media content is accessed
, Hypercommercialism correct answers Increasing the amount of advertising and mixing
commercial and noncommercial media content
Product Placement correct answers The integration, for a fee, of specific branded products into
media content
Gutenberg Revolution correct answers Design of metal movable type, invention of a process for
making such type in quantity (mass production), use of oil-based ink, and the use of a wooden
printing press, Gutenberg bible, laid the foundation of commercial mass production of books,
enhanced literacy and was cheap and affordable
Yellow Journalism correct answers Early 20th century journalism emphasizing sensational sex,
crime, and disaster news, beginning of investigative journalism, reflects conflict between
commercialism and the ideal of the press, "The Yellow Kid" by cartoonist Richard Outcault gave
the name to "Yellow Journalism"
Penny Press correct answers Newspapers in the 1830s selling for one penny
What was the first book? correct answers China's Diamond Sutra
What was the first newspaper? correct answers Oxford Gazette, published in 1665 in England
What was the first magazine? correct answers Saturday Evening Post
What was the first computer? correct answers Computer: Colossus Network: ARPAnet
Kinetograph correct answers William Dickson's early motion picture camera
Cinematographe correct answers Lumiere brothers' device that both photographed and projected
action
