1. What is the process that determines what is needed, how to collect it,
analyze it, and use it for effective market planning? ANS >>> marketing
information system
2. Pete's Car Wash will donate 10% of Platinum Car Wash purchases to feed
the homeless. This is an example of . ANS >>> Cause marketing
3. A detailed marketing plan does NOT include ANS >>> Marketing mix
4. Ginger Jones was reading an interesting newspaper article that discussed
the diverse culture of a foreign land. However, by the time she finished reading
the article, she discovered that the content was actually an advertisement for
a travel company. This is an example of . ANS >>> Native advertising
5. What is the key strategic decision in formulating a marketing plan? ANS >>>
Identifi- cation of the situation, Choosing the target market, identifying distinctive
competen- cies
6. What is the process called when the wholesalers and manufacturers seg-
ment their markets much the same way as retailers? ANS >>> B2B
segmentation
7. The process of developing and executing strategies and tactics to market
and sell a product or service to a very specific target segment is ANS >>> ANS
mailto:https://www.stuvia.com/en-us/user/techgrades
analyze it, and use it for effective market planning? ANS >>> marketing
information system
2. Pete's Car Wash will donate 10% of Platinum Car Wash purchases to feed
the homeless. This is an example of . ANS >>> Cause marketing
3. A detailed marketing plan does NOT include ANS >>> Marketing mix
4. Ginger Jones was reading an interesting newspaper article that discussed
the diverse culture of a foreign land. However, by the time she finished reading
the article, she discovered that the content was actually an advertisement for
a travel company. This is an example of . ANS >>> Native advertising
5. What is the key strategic decision in formulating a marketing plan? ANS >>>
Identifi- cation of the situation, Choosing the target market, identifying distinctive
competen- cies
6. What is the process called when the wholesalers and manufacturers seg-
ment their markets much the same way as retailers? ANS >>> B2B
segmentation
7. The process of developing and executing strategies and tactics to market
and sell a product or service to a very specific target segment is ANS >>> ANS
mailto:https://www.stuvia.com/en-us/user/techgrades
