>>> Iden- tification of the situation
2. Government Regulation suppliers competitors the economy business
trends finances and the weather are ANS >>> External Factors
3. Marketing includes which of the following activities ANS >>> Pricing a Produc
4. Social factors include ANS >>> Demographics culture and norms
5. Which of the following is not an economic factor ANS >>> Customer's data
6. The process of gathering information about events and their relationships
within an organization's internal and external environment is ANS >>>
Environmental scanning
7. The process that examines the effect of marketing in the context of the exter-
nal environment includes the economy government regulation technological
development and social cultural influences ANS >>> Direct marketing
8. when few sellers control most of the sales, it is ANS >>> ANS >>> Oligopoly
9. which of the following key perspectives is not considered while preforming