INT 220 Business Brief
Shelby Farris
Covera Phone Cases: Global Expansion Business Brief
Section One: Drivers for Global Entry
Country Selection
Japan
Purpose of Global Expansion
At Covero, we aim to provide quality cell phone cases to people who are looking to protect their phones,
while doing so stylishly. We provide styles for people from all walks of life, young, sleek, stylish cases
with faux diamonds and gems, or perhaps a more sophisticated look- with real leather protecting your
important data and information. As of late, it seems as though our company has begun to see sales
flatten here in the domestic market of the United States and we are looking to expand internationally
within the next 6 months. The purpose of global expansion is to see an increase of revenue, to get
ahead of the competition, to reach new markets and potential customers, to increase brand awareness,
to acquire new talent, and perhaps to expand into a country that can provide lower production costs for
our cell phone cases. All of these are potential benefits we aim to explore when choosing a country for
global trade expansion.
Business Impacts of Global Business
Global expansion of a domestic organization can impact business operations such as strategic planning,
marketing, supply-chain management, and human resources in many ways, all of which should be
thoroughly researched before expansion. Strategic planning must be evaluated, and changes must be
made to adapt its vision, mission, goals, and strategies to Japan’s market’s cultures, regulations, and
competitors. Allocating resources will be significantly different in this country than it is in the U.S.
Marketing will need to be thoroughly researched before expansion, as our cultures are very different.
We will need to research the values, norms, customs, and behaviors of Japan prior to producing
advertisements for our potential customers in Japan. Our company will also need to coordinate the flow
of materials for production across the global supply chain, as well as coordinate information. Our
currency is also different than in Japan and we will need to make changes in prices that reflect our
currency differences. I think it would be smart for us to look into sourcing our materials for the cell
phone cases locally in Japan, due to production costs being significantly lower than in the United States.
Human resources is another major factor that must be taken into consideration as we will need to hire
and train new employees for our Japanese expansion.
Societal Impacts of Global Business
Expanding into Japan will most definitely have an impact on the regional society there. We will be
creating employment opportunities for Japanese workers, perhaps influencing more transportation to
be made available in that area as well. When discussing the societal impact we will have on Japan, we
must consider international business ethics. Being that cultures, norms, values, and behaviors are quite
different than ours here in the United States, we must research the cultural, societal, and ethical
differences immensely. Using the proper decision-making framework, such as the one defined from the
Markkula Center for Applied Ethics at Santa Clara University- can help ensure we make the most ethical
decisions about our expansion into Japan (Dunung, S. 2019. Global Business Management, v 1.0). We
Shelby Farris
Covera Phone Cases: Global Expansion Business Brief
Section One: Drivers for Global Entry
Country Selection
Japan
Purpose of Global Expansion
At Covero, we aim to provide quality cell phone cases to people who are looking to protect their phones,
while doing so stylishly. We provide styles for people from all walks of life, young, sleek, stylish cases
with faux diamonds and gems, or perhaps a more sophisticated look- with real leather protecting your
important data and information. As of late, it seems as though our company has begun to see sales
flatten here in the domestic market of the United States and we are looking to expand internationally
within the next 6 months. The purpose of global expansion is to see an increase of revenue, to get
ahead of the competition, to reach new markets and potential customers, to increase brand awareness,
to acquire new talent, and perhaps to expand into a country that can provide lower production costs for
our cell phone cases. All of these are potential benefits we aim to explore when choosing a country for
global trade expansion.
Business Impacts of Global Business
Global expansion of a domestic organization can impact business operations such as strategic planning,
marketing, supply-chain management, and human resources in many ways, all of which should be
thoroughly researched before expansion. Strategic planning must be evaluated, and changes must be
made to adapt its vision, mission, goals, and strategies to Japan’s market’s cultures, regulations, and
competitors. Allocating resources will be significantly different in this country than it is in the U.S.
Marketing will need to be thoroughly researched before expansion, as our cultures are very different.
We will need to research the values, norms, customs, and behaviors of Japan prior to producing
advertisements for our potential customers in Japan. Our company will also need to coordinate the flow
of materials for production across the global supply chain, as well as coordinate information. Our
currency is also different than in Japan and we will need to make changes in prices that reflect our
currency differences. I think it would be smart for us to look into sourcing our materials for the cell
phone cases locally in Japan, due to production costs being significantly lower than in the United States.
Human resources is another major factor that must be taken into consideration as we will need to hire
and train new employees for our Japanese expansion.
Societal Impacts of Global Business
Expanding into Japan will most definitely have an impact on the regional society there. We will be
creating employment opportunities for Japanese workers, perhaps influencing more transportation to
be made available in that area as well. When discussing the societal impact we will have on Japan, we
must consider international business ethics. Being that cultures, norms, values, and behaviors are quite
different than ours here in the United States, we must research the cultural, societal, and ethical
differences immensely. Using the proper decision-making framework, such as the one defined from the
Markkula Center for Applied Ethics at Santa Clara University- can help ensure we make the most ethical
decisions about our expansion into Japan (Dunung, S. 2019. Global Business Management, v 1.0). We
