Famst 192ct Midterm Semester Exam
Semiology - -coined by ferdinand de saussure, it is the linguistic structure theory that
says that all things have a signifier (a word used to describe something) and a signified
(the meaning that the word entails
Signification - -the process through which language creates meaning
Connotation - -all of the social/cultural meaning that is enscribed to a word or phrase
Denotation - -the literal meaning of a word
Semiotics - -the study of patterns and symbols that define the relationship between an
object (referent), the linguistic object used to identify it (the sign), and its perceived
depiction (signified)
Primitive accumulation - -in marxist thought, the direct appropriation by capitalists of
natural resources or goods from communities that historically tend to hold them
collectively, as, for example, where the common lands of britain were enclosed by
wealthy elites and the state in the 1700s
Structuralism - -a study of human experiences in terms of structures. The way we deal
with these structures and how it builds the understanding of these experiences
Binary oppositions - -a mode of thinking found in all cultures, according to claude levi-
strauss, based on opposites, such as old-young, hot-cold, and left-right.
Archetypes - -emotionally charged images and thought forms that have universal
meaning.
They constitute structures that are used to build the frameworks of narratives
Techno-economic and aesthetic representation - -representation that is realized through
some economically controlled technological means and is understood based upon the
"local" conditions under which it is produced
Political representation - -the idea that people elect or appoint representatives to make
decisions on their behalf
Structures - -recurrent patterns in cultural systems which give meaning and structure to
our lives
Ferdinand de Saussure - -believed in the systematic nature of language - the whole is
greater than the sum of its part (coherence). This is because the meaning of words is
relational to context
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Signifier/signified - -the word that is used to represent something/the image, person, or
concept that is represented by the word
Referent - -the actual object/person/place that a symbol represents
Reification - -to take an innate concept or quality and turn it into a standardized
commodity
Ex: confidence = cigarettes, personality = iphone, cleanliness = deodorant
Paradigmatic - -the choices one makes to augment the perceived affect of the chain
(singing vs yelling, tone, punctuation, etc)
3 elements of signs - -
1. The index - sign that is closest to the referent
2. Icon - the visual representation of the signified sign
3. Symbol - an abstracted portrayal of the signified
Inter-subjectivity - -no man is an island, we become who we are depending on the
ideology which we interact with during our interactions with others around us
Infrastructure vs superstructure - -
1) the economic conditions around which the focal point of perceived reality is centered
2) the culture and worldviews of the individuals who constitute society, they are
secondary phenomena that float ancillary to the base
Gramsci - -looked at the history of Italy’s unification and noted the ways in which
intellectual elements of society got people to accept the new status quo through
manufactured passive consent. A process he coined hegemony
Hegemony - -a struggle between different elements in society through which the ruling
class creates an "acceptable" form of domination which is, usually, passively consented
to by the working class.
Political society - -individuals accept the authority of the state and cede to the state a
monopoly over the legitimate use of violence
Civil society - -organizations outside of the state that help people define and advance
their own interests
Jacques lacan - -(psychoanalytic) identity formation; took Freud’s theories and added a
crucial component: language; a man is never totally healthy because of the breaking
bond with his mother; language = outlet to experiencing things that one would not
experience otherwise (feminist/poststructural application); to speak is to reaffirm the
split in self; gender forever divides - phallic symbol
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