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Quantitative Research Techniques & Statistics Study Guide – Key Concepts, Definitions, and Examples

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Master quantitative research and statistics with this comprehensive study guide. Covers essential topics such as sampling methods, inferential and descriptive statistics, probability rules, survey design, standard deviation, hypothesis testing, error types, and foundational statistical theorems

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Quantitative Research Techniques +
Statistics – Peregrine.
A company developed a smartphone whose average lifetime is unknown. In
order to estimate the average, 200 smartphones are randomly selected from a
large production line and tested; their average is found to be 5 years. The 200
smartphones represent: ~CORRECT ANSWER~✓✓a sample



Significance level ~CORRECT ANSWER~✓✓Measures the reliability of a
statistical inference



inferential statistics ~CORRECT ANSWER~✓✓Process of using sample
statistics (mathematics) to draw conclusions about population parameters



mutually exclusive ~CORRECT ANSWER~✓✓Events that cannot occur at
the same time.



sampling error ~CORRECT ANSWER~✓✓the difference between the results
of random samples taken at the same time



non-sampling error ~CORRECT ANSWER~✓✓occurs when the sample data
are incorrectly collected, recorded, or analyzed. Three types of errors: data
acquisition errors, non-response errors (or bias), selection bias



Design of a good survey components ~CORRECT ANSWER~✓✓short survey,
short/simple questions, start with demographic questions, ues dichtomous
(yes-no) and multiple choice

, Direct observation ~CORRECT ANSWER~✓✓example: counts backpacks on
campus for a day



stratified random sample ~CORRECT ANSWER~✓✓a sample from selected
subgroups of the target population in which everyone in those subgroups has
an equal chance of being included in the research



example: The manager of a customer service division wants to know if the
customers in the past 12 months are satisfied with their purchase of CD's.
There are four types of CD's.



Joint Probability ~CORRECT ANSWER~✓✓the probability of the
intersection of two events



Union of two events ~CORRECT ANSWER~✓✓The union of events A and B
is the event containing all sample points that are in A or B or both



Marginal Probability ~CORRECT ANSWER~✓✓the probability of a single
event without consideration of any other event



Conditional Probability ~CORRECT ANSWER~✓✓the likelihood that a
target behavior will occur in a given circumstance



Bayes Law ~CORRECT ANSWER~✓✓calculates posterior probability

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