,Essentials of
Strategic
K
Management
The Quest for Competitive
K K K
Advantage
K K
K K K
K K
DartmouthKCollege
K
TheKUniversityKofKAlabama
,ESSENTIALSKOFKSTRATEGICKMANAGEMENT
PublishedKbyKMcGraw-
HillKEducation,K2KPennKPlaza,KNewKYork,KNYK10121.KCopyrightK©K2021KbyKMcGraw-
HillK Education.KAllKrightsKreserved.KPrintedKinKtheKUnitedKStatesKofKAmerica.KNoKpartKofKthisKpublicationK
mayKbeK reproducedKorKdistributedKinKanyKformKorKbyKanyKmeans,KorKstoredKinKaKdatabaseKorKretrievalKsyst
em,KwithoutKtheK priorKwrittenKconsentKofKMcGraw-
HillKEducation,Kincluding,KbutKnotKlimitedKto,KinKanyKnetworkKorKotherKelectronicK storageKorKtransmission,Ko
rKbroadcastKforKdistanceKlearning.
SomeKancillaries,KincludingKelectronicKandKprintKcomponents,KmayKnotKbeKavailableKtoKcustomers
K outsideKtheKUnitedKStates.
ThisKbookKisKprintedKonKacid-
freeKpaper.K 1K2K3K4K5K6K7K8K9KLWI
K24K23K22K21K20
ISBNK 978-1-260-57566-8
MHIDK 1-260-57566-7
CoverKImage:KhelloSG/Shutterstock
AllKcreditsKappearingKonKpageKorKatKtheKendKofKtheKbookKareKconsideredKtoKbeKanKextensionKofKtheKcopyrightKpage.
TheKInternetKaddressesKlistedKinKtheKtextKwereKaccurateKatKtheKtimeKofKpublication.KTheKinclusionKofKaKwebsit
eKdoesK notKindicateKanKendorsementKbyKtheKauthorsKorKMcGraw-HillKEducation,KandKMcGraw-
HillKEducationKdoesKnotK guaranteeKtheKaccuracyKofKtheKinformationKpresentedKatKtheseKsites.
, mheducation.com/highered
Strategic
K
Management
The Quest for Competitive
K K K
Advantage
K K
K K K
K K
DartmouthKCollege
K
TheKUniversityKofKAlabama
,ESSENTIALSKOFKSTRATEGICKMANAGEMENT
PublishedKbyKMcGraw-
HillKEducation,K2KPennKPlaza,KNewKYork,KNYK10121.KCopyrightK©K2021KbyKMcGraw-
HillK Education.KAllKrightsKreserved.KPrintedKinKtheKUnitedKStatesKofKAmerica.KNoKpartKofKthisKpublicationK
mayKbeK reproducedKorKdistributedKinKanyKformKorKbyKanyKmeans,KorKstoredKinKaKdatabaseKorKretrievalKsyst
em,KwithoutKtheK priorKwrittenKconsentKofKMcGraw-
HillKEducation,Kincluding,KbutKnotKlimitedKto,KinKanyKnetworkKorKotherKelectronicK storageKorKtransmission,Ko
rKbroadcastKforKdistanceKlearning.
SomeKancillaries,KincludingKelectronicKandKprintKcomponents,KmayKnotKbeKavailableKtoKcustomers
K outsideKtheKUnitedKStates.
ThisKbookKisKprintedKonKacid-
freeKpaper.K 1K2K3K4K5K6K7K8K9KLWI
K24K23K22K21K20
ISBNK 978-1-260-57566-8
MHIDK 1-260-57566-7
CoverKImage:KhelloSG/Shutterstock
AllKcreditsKappearingKonKpageKorKatKtheKendKofKtheKbookKareKconsideredKtoKbeKanKextensionKofKtheKcopyrightKpage.
TheKInternetKaddressesKlistedKinKtheKtextKwereKaccurateKatKtheKtimeKofKpublication.KTheKinclusionKofKaKwebsit
eKdoesK notKindicateKanKendorsementKbyKtheKauthorsKorKMcGraw-HillKEducation,KandKMcGraw-
HillKEducationKdoesKnotK guaranteeKtheKaccuracyKofKtheKinformationKpresentedKatKtheseKsites.
, mheducation.com/highered