HM 480 CHIA FINAL EXAM QUESTIONS AND
VERIFIED ACCURATE SOLUTION |GET IT 100%
ACCURATE!!!
Sufficiency of Industry Data - ANSWER--if an Industry segment has 4 or more hotels that submit actual
data, then that segment is defined as "Sufficient", similar to the comp set rule (3 required)
-the #'s for that industry segments can then appear on STAR reports and elsewhere, industry data will
not appear when the segment is insufficient
-multi-month numbers are considered to be sufficient if greater than 50% of the months or day included
in the multi-month period are sufficient
Currencies and Exchange Rates - ANSWER--outside the U.S., most hotels want to see their STAR reports
in their local currencies
-STR obtains daily and monthly exchange rates for all currencies in the world (Oanda)
-daily data is converted using the daily exchange rate
-monthly data s converted using the daily exchange rate for the last day of the month
What does STAR stand for? - ANSWER-Smith Travel Accommodations Report
What is the STAR report? - ANSWER--original version launched in 1987
-Analyzes: Occ, ADR, RevPAR, Supply, Demand, Room Revenue
-tracks performance for: current month, week, and day, YTD, MTD, running 3-month, running 12-month,
28-day, and Running 4-week
-also tracks year-over-year performance (TY vs. LY, percent changes)
How are STAR reports generated? - ANSWER--in the form of Excel workbooks with multiple tabs/pages
-include data tables, graphs, and explanations
-do NOT include embedded formulas
-for some companies, STAR reports are generated as PDF documents
When are STAR reports generated? - ANSWER-Monthly: on or around the 18tth
,Week: Tuesday Night
Daily: each day after noon
Tab 1: Table of Contents : Monthly - ANSWER-first tab, lists all pages/tabs that are included, 2 additional
pages for Daily participants, 11 additional pages for Segmentation participants (most luxury and upper
upscale hotels)
Tab 2: Monthly Performance at a Glance - ANSWER--quick 1 page overview of performance relative to
your comp set
- occ, ADR, RevPAR for your property, comp set, and also Index #'s and Percent Changes
-for 4 points in time: Current Month, YTD, Running 3-month, Running 12-month
Tab 3: STAR Summary- North America Only - ANSWER--Provides detailed comparison of your property to
various industry segments in your Comp set
-displays Occ, ADR, RevPAR, as well as percent changes for each group
-4 points in time
-also shows Supply, Demand, Revenue Percent Changes; Census and Sample property and room counts;
and a Pipeline overview
-Non-North American Hotels receive a different page
Tab 4: Competitive Set Report - ANSWER--Provides a historic comparison of your property to your comp
set over time
-displays Occ, ADR, RevPAR, as well as Percent Changes, Index Numbers, and Ranking Information
-Shows 18 months of monthly data and 3 years of YTD, running 3 month, and running 12 month
-graphs monthly indexes (line graph) and RevPAR percent changes (separate bar graphs for YTD and
Running #s)
Tab 5: STAR Response Report - ANSWER--provides monthly calendars for this year and last year,
including special events
-lists your hotel and every property in your comp set with basic information (# of rooms, open date)
-empty circles indicate monthly only, filled in circles indicate monthly and daily, no circle= no data
, -check to see that all properties in the comp set are participating consistently, check for holidays or any
other calendar events
Tab 6- Day of the Week and Weekday Weekend Report - ANSWER--drills into daily data by each day of
the week and subtotals by weekday and weekend
-provides occ, adr, RevPAR, for property and comp set, plus index # and percent changes
-allows you to compare DOW, WD/WE performance for Current Month, YTD, running 3 and running 12
-graphs at top display OCC and ADR for the subject and comp set, it is made clear who is winning or
losing on each separate day of the week
Tab 7- Daily Data for the Month - ANSWER--provides recap of all the daily data for the current month
-KPIs for the subject and comp set, percent changes and ranking info
-helps reconcile daily data into monthly results
-graphs daily index values during the month
Segmentation and Additional Rev pages in STAR reports - ANSWER--companies can subscribe to obtain
this info
-most luxury and upper upscale hotels receive these pages, many upscale and upper midscale hotels
also receive them
-individual hotel can subscribe separately if their company does not elect to subscribe
-additional pages are also available in weekly STAR reports
Tab 8- Segmentation at a Glance - ANSWER--provides quick overview for the current month and YTD
-displays occ, adr, and RevPAR totals and breakdown by: transient, group, and contract
Additional Revenue Pages - ANSWER--displays RevPAR for rooms, F&B, other revenue, and total revenue
-format is same as Analysis pages, 18 months of monthly data, 3 years of YTD, running 3 and running 12
month data and percent changes
-displays ranking numbers that compare the subject property to the comp set
Segmentation Response - ANSWER-"s"- hotel has submitted Segmentation Data
VERIFIED ACCURATE SOLUTION |GET IT 100%
ACCURATE!!!
Sufficiency of Industry Data - ANSWER--if an Industry segment has 4 or more hotels that submit actual
data, then that segment is defined as "Sufficient", similar to the comp set rule (3 required)
-the #'s for that industry segments can then appear on STAR reports and elsewhere, industry data will
not appear when the segment is insufficient
-multi-month numbers are considered to be sufficient if greater than 50% of the months or day included
in the multi-month period are sufficient
Currencies and Exchange Rates - ANSWER--outside the U.S., most hotels want to see their STAR reports
in their local currencies
-STR obtains daily and monthly exchange rates for all currencies in the world (Oanda)
-daily data is converted using the daily exchange rate
-monthly data s converted using the daily exchange rate for the last day of the month
What does STAR stand for? - ANSWER-Smith Travel Accommodations Report
What is the STAR report? - ANSWER--original version launched in 1987
-Analyzes: Occ, ADR, RevPAR, Supply, Demand, Room Revenue
-tracks performance for: current month, week, and day, YTD, MTD, running 3-month, running 12-month,
28-day, and Running 4-week
-also tracks year-over-year performance (TY vs. LY, percent changes)
How are STAR reports generated? - ANSWER--in the form of Excel workbooks with multiple tabs/pages
-include data tables, graphs, and explanations
-do NOT include embedded formulas
-for some companies, STAR reports are generated as PDF documents
When are STAR reports generated? - ANSWER-Monthly: on or around the 18tth
,Week: Tuesday Night
Daily: each day after noon
Tab 1: Table of Contents : Monthly - ANSWER-first tab, lists all pages/tabs that are included, 2 additional
pages for Daily participants, 11 additional pages for Segmentation participants (most luxury and upper
upscale hotels)
Tab 2: Monthly Performance at a Glance - ANSWER--quick 1 page overview of performance relative to
your comp set
- occ, ADR, RevPAR for your property, comp set, and also Index #'s and Percent Changes
-for 4 points in time: Current Month, YTD, Running 3-month, Running 12-month
Tab 3: STAR Summary- North America Only - ANSWER--Provides detailed comparison of your property to
various industry segments in your Comp set
-displays Occ, ADR, RevPAR, as well as percent changes for each group
-4 points in time
-also shows Supply, Demand, Revenue Percent Changes; Census and Sample property and room counts;
and a Pipeline overview
-Non-North American Hotels receive a different page
Tab 4: Competitive Set Report - ANSWER--Provides a historic comparison of your property to your comp
set over time
-displays Occ, ADR, RevPAR, as well as Percent Changes, Index Numbers, and Ranking Information
-Shows 18 months of monthly data and 3 years of YTD, running 3 month, and running 12 month
-graphs monthly indexes (line graph) and RevPAR percent changes (separate bar graphs for YTD and
Running #s)
Tab 5: STAR Response Report - ANSWER--provides monthly calendars for this year and last year,
including special events
-lists your hotel and every property in your comp set with basic information (# of rooms, open date)
-empty circles indicate monthly only, filled in circles indicate monthly and daily, no circle= no data
, -check to see that all properties in the comp set are participating consistently, check for holidays or any
other calendar events
Tab 6- Day of the Week and Weekday Weekend Report - ANSWER--drills into daily data by each day of
the week and subtotals by weekday and weekend
-provides occ, adr, RevPAR, for property and comp set, plus index # and percent changes
-allows you to compare DOW, WD/WE performance for Current Month, YTD, running 3 and running 12
-graphs at top display OCC and ADR for the subject and comp set, it is made clear who is winning or
losing on each separate day of the week
Tab 7- Daily Data for the Month - ANSWER--provides recap of all the daily data for the current month
-KPIs for the subject and comp set, percent changes and ranking info
-helps reconcile daily data into monthly results
-graphs daily index values during the month
Segmentation and Additional Rev pages in STAR reports - ANSWER--companies can subscribe to obtain
this info
-most luxury and upper upscale hotels receive these pages, many upscale and upper midscale hotels
also receive them
-individual hotel can subscribe separately if their company does not elect to subscribe
-additional pages are also available in weekly STAR reports
Tab 8- Segmentation at a Glance - ANSWER--provides quick overview for the current month and YTD
-displays occ, adr, and RevPAR totals and breakdown by: transient, group, and contract
Additional Revenue Pages - ANSWER--displays RevPAR for rooms, F&B, other revenue, and total revenue
-format is same as Analysis pages, 18 months of monthly data, 3 years of YTD, running 3 and running 12
month data and percent changes
-displays ranking numbers that compare the subject property to the comp set
Segmentation Response - ANSWER-"s"- hotel has submitted Segmentation Data
