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Exam (elaborations)

CMN 170v final exam with solutions

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CMN 170v final exam with solutions

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CMN 170v final exam with solutions
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what are the characteristics of digitalization - CORRECT ANSWERS
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✔✔1. digital footprint
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2. timeless time
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3. death of distance
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4. poly-directionality
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5. network structure
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6. network externalities
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7. economies of scale
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8. media richness selection
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9. exposure selection
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10. algorithmification
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digital footprint - CORRECT ANSWERS ✔✔what is left behind on the
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internet
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timeless time - CORRECT ANSWERS ✔✔negated sequence through
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synchronous and asynchronous processing; timezones don't
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matter


poly-directionality - CORRECT ANSWERS ✔✔one to one (text), one |\ |\ |\ |\ |\ |\ |\ |\ |\



to many (fb post), many to one (comments on FB), many to many
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(Forum)

, network structure - CORRECT ANSWERS ✔✔where one is in the
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network, chain, wheel wtc |\ |\ |\




network externalities - CORRECT ANSWERS ✔✔positive = more
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users more value, inverse to regular markets
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economies of scale - CORRECT ANSWERS ✔✔can cost millions to
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create digital product but cheaper to reproduce
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media richness selection - CORRECT ANSWERS ✔✔communicating
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topics appropriatly; tradeoff between over simplification and over
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kill


exposure selection - CORRECT ANSWERS ✔✔can select, FB
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security anonymous vs transparent
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algorithmification - CORRECT ANSWERS ✔✔robots |\ |\ |\ |\




What are some effects of digitalization? - CORRECT ANSWERS
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✔✔1. media concentration
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2. crowdsourcing
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3. transaction cost theory
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4. mass customization
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5. surveillance
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6. whistleblowing
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7. human-machine merger
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