MAS 101 Exam 1 UPDATED ACTUAL
Exam Questions and CORRECT Answers
Media Convergence - CORRECT ANSWER - the situation in which multiple systems co-
exist & where media content flows fluidly across them.
Culture - CORRECT ANSWER - symbols of expression that individuals, groups, &
societies use to make sense of daily life & to articulate their values
Folk Culture - CORRECT ANSWER - traditional practices held by a small, homogeneous
group living in an isolated area
Media Literacy - CORRECT ANSWER - to become a critical consumer of mass media
institutions & engaged participant who accepts part of the responsibility for the shape &
direction of media culture
Subculture - CORRECT ANSWER - co-exists with the dominant culture
Popular Culture - CORRECT ANSWER - cultural texts, artifacts, & practices that are
attractive to large numbers of people
Narrative - CORRECT ANSWER - story telling
Modernism - CORRECT ANSWER - an attitude shaped by rationality, the scientific
method, & the ethos of individualism (1800s-1950s)
Postmodernism - CORRECT ANSWER - an attitude shaped by the information age, pop
culture, mobility, & the ethos of collaboration (1950s-present)
, Digitalization - CORRECT ANSWER - a technical specification describing the way media
is recorded and/or transmitted
Public Goods - CORRECT ANSWER - not destroyed or used up in the process of
consuming them
Examples: a radio station can handle one more listener.
a website can handle one more use.
Experience Goods - CORRECT ANSWER - the consumer cannot accurately or fully
assess until purchasing it
Economies of Scale - CORRECT ANSWER - the average cost of a commodity decreases
with expansion of production output
The Long Tail - CORRECT ANSWER - media/information industries, 80% of the profits
are made from 20% of the products
The Business of Media - CORRECT ANSWER - Production, Distribution, Exhibition
(Retailer), & Audience (Consumers)
Value Proposition - CORRECT ANSWER - the rights to valuable content
capitalize on a market company
Create a Media Business - CORRECT ANSWER - Self-capitalization, bank loans, wealthy
investors, venture capital, & crowdfunding
Direct Payment - CORRECT ANSWER - consumers pay exhibitors/retailers
Examples: subscriptions, ticket sales, downloads, rentals
Exam Questions and CORRECT Answers
Media Convergence - CORRECT ANSWER - the situation in which multiple systems co-
exist & where media content flows fluidly across them.
Culture - CORRECT ANSWER - symbols of expression that individuals, groups, &
societies use to make sense of daily life & to articulate their values
Folk Culture - CORRECT ANSWER - traditional practices held by a small, homogeneous
group living in an isolated area
Media Literacy - CORRECT ANSWER - to become a critical consumer of mass media
institutions & engaged participant who accepts part of the responsibility for the shape &
direction of media culture
Subculture - CORRECT ANSWER - co-exists with the dominant culture
Popular Culture - CORRECT ANSWER - cultural texts, artifacts, & practices that are
attractive to large numbers of people
Narrative - CORRECT ANSWER - story telling
Modernism - CORRECT ANSWER - an attitude shaped by rationality, the scientific
method, & the ethos of individualism (1800s-1950s)
Postmodernism - CORRECT ANSWER - an attitude shaped by the information age, pop
culture, mobility, & the ethos of collaboration (1950s-present)
, Digitalization - CORRECT ANSWER - a technical specification describing the way media
is recorded and/or transmitted
Public Goods - CORRECT ANSWER - not destroyed or used up in the process of
consuming them
Examples: a radio station can handle one more listener.
a website can handle one more use.
Experience Goods - CORRECT ANSWER - the consumer cannot accurately or fully
assess until purchasing it
Economies of Scale - CORRECT ANSWER - the average cost of a commodity decreases
with expansion of production output
The Long Tail - CORRECT ANSWER - media/information industries, 80% of the profits
are made from 20% of the products
The Business of Media - CORRECT ANSWER - Production, Distribution, Exhibition
(Retailer), & Audience (Consumers)
Value Proposition - CORRECT ANSWER - the rights to valuable content
capitalize on a market company
Create a Media Business - CORRECT ANSWER - Self-capitalization, bank loans, wealthy
investors, venture capital, & crowdfunding
Direct Payment - CORRECT ANSWER - consumers pay exhibitors/retailers
Examples: subscriptions, ticket sales, downloads, rentals
