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COMM 3120 EXAM 2 2025 QUESTIONS AND ANSWERS

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What does Marcuse identify as true needs? - ANS vital needs, nourishment, clothing, lodging at the attainable level of culture What has caused us to become one-dimensional? - ANS Social controls have been introjected into the individual, lose individuality. How did the Frankfurt School answer the question of why Marx's revolution to overthrow capitalism hadn't occurred? - ANS People are living in a more advanced society, have tvs, cars, society is comfortable, mass culture is creating a conformist, consumerist, uncritical society of individuals What is Slack and Wise's definition of technological culture? - ANS Movement past received view, tech. Is a cultural arraignment, embedded in assemblages McLuhan - - ANS media as extension of senses- how the body is extended into the world, content is the trap What does McLuhan mean when he writes that "the medium is the message"? - ANS it is what changes when a technology is introduced How might technologies like an electric light serve as an example of a medium for McLuhan? - ANS For McLuhan,

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COMM 3120 EXAM 2 2025 QUESTIONS
AND ANSWERS



What does Marcuse identify as true needs? - ANS vital needs, nourishment, clothing, lodging
at the attainable level of culture



What has caused us to become one-dimensional? - ANS Social controls have been
introjected into the individual, lose individuality.


How did the Frankfurt School answer the question of why Marx's revolution to overthrow
capitalism hadn't occurred? - ANS People are living in a more advanced society, have tvs,
cars, society is comfortable, mass culture is creating a conformist, consumerist, uncritical
society of individuals



What is Slack and Wise's definition of technological culture? - ANS Movement past received
view, tech. Is a cultural arraignment, embedded in assemblages



McLuhan - - ANS media as extension of senses- how the body is extended into the world,
content is the trap



What does McLuhan mean when he writes that "the medium is the message"? - ANS it is
what changes when a technology is introduced


How might technologies like an electric light serve as an example of a medium for McLuhan? -
ANS For McLuhan, spelling out is not the message but instead the content



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