uky mas 101 exam 1 UPDATED ACTUAL
Exam Questions and CORRECT Answers
media convergence - CORRECT ANSWER - the situation in which multiple media
systems co-exist and where media content flows fluidly across them
culture - CORRECT ANSWER - symbols of expression that individuals, groups, and
societies use to make sense of daily life and to articulate their values, beliefs, values, material
resources, and social practices that comprise a whole way of life
folk culture - CORRECT ANSWER - practiced by a small, homogeneous group living in
an isolated area, resistance to change and controlled by tradition
media literacy - CORRECT ANSWER - to become a critical consumer of mass media
institutions and engaged participant who accepts part of the responsibility for the shape and
direction of media culture
subculture - CORRECT ANSWER - co-exists with dominant culture, exists in opposition
to dominant culture
popular culture - CORRECT ANSWER - those cultural tests, artifacts, and practices are
which are attractive to large numbers of people and which are often mass produced on a global
scale
narrative - CORRECT ANSWER - storytelling's, exposition, rising action, climax, falling
action, and denouement
high culture - CORRECT ANSWER - "elite", opera, art, philosophy, classical literature,
foreign films
middle culture - CORRECT ANSWER - has both aspects of high culture and low culture
, low culture - CORRECT ANSWER - think "popular", more intellectually accessible, soap
operas, comic books, rock music, video games, most TV
skyscraper model - CORRECT ANSWER - the lowest levels are considered low culture,
the higher it is the tougher it is to get the gist of the media
map model - CORRECT ANSWER - we judge forms of culture as good or bad based on a
combination of personal taste and the aesthetic judgements a society makes at particular
historical times
modernism - CORRECT ANSWER - an attitude shaped by rationality, the scientific
method, and the ethos of individualism
postmodernism - CORRECT ANSWER - an attitude shaped by the information age,
popular culture, mobility, and ethos of collaboration
digitalization - CORRECT ANSWER - a technical specification describing the way media
are recorded and/or transmitted, translates in a language of 0s and 1s
public goods - CORRECT ANSWER - not destroyed or used up in the process of
consuming them, one person's possession of a public good does not deny possession of it by
other "non-rivalrous"
experience goods - CORRECT ANSWER - the consumer cannot accurately or fully assess
an "experience good" until purchasing (or consuming) it, significant risk in producing experience
goods
economies of scale - CORRECT ANSWER - the average cost - and marginal cost - of an
commodity decreases with expansion of production output, in media the marginal cost of
expanding output is very low
Exam Questions and CORRECT Answers
media convergence - CORRECT ANSWER - the situation in which multiple media
systems co-exist and where media content flows fluidly across them
culture - CORRECT ANSWER - symbols of expression that individuals, groups, and
societies use to make sense of daily life and to articulate their values, beliefs, values, material
resources, and social practices that comprise a whole way of life
folk culture - CORRECT ANSWER - practiced by a small, homogeneous group living in
an isolated area, resistance to change and controlled by tradition
media literacy - CORRECT ANSWER - to become a critical consumer of mass media
institutions and engaged participant who accepts part of the responsibility for the shape and
direction of media culture
subculture - CORRECT ANSWER - co-exists with dominant culture, exists in opposition
to dominant culture
popular culture - CORRECT ANSWER - those cultural tests, artifacts, and practices are
which are attractive to large numbers of people and which are often mass produced on a global
scale
narrative - CORRECT ANSWER - storytelling's, exposition, rising action, climax, falling
action, and denouement
high culture - CORRECT ANSWER - "elite", opera, art, philosophy, classical literature,
foreign films
middle culture - CORRECT ANSWER - has both aspects of high culture and low culture
, low culture - CORRECT ANSWER - think "popular", more intellectually accessible, soap
operas, comic books, rock music, video games, most TV
skyscraper model - CORRECT ANSWER - the lowest levels are considered low culture,
the higher it is the tougher it is to get the gist of the media
map model - CORRECT ANSWER - we judge forms of culture as good or bad based on a
combination of personal taste and the aesthetic judgements a society makes at particular
historical times
modernism - CORRECT ANSWER - an attitude shaped by rationality, the scientific
method, and the ethos of individualism
postmodernism - CORRECT ANSWER - an attitude shaped by the information age,
popular culture, mobility, and ethos of collaboration
digitalization - CORRECT ANSWER - a technical specification describing the way media
are recorded and/or transmitted, translates in a language of 0s and 1s
public goods - CORRECT ANSWER - not destroyed or used up in the process of
consuming them, one person's possession of a public good does not deny possession of it by
other "non-rivalrous"
experience goods - CORRECT ANSWER - the consumer cannot accurately or fully assess
an "experience good" until purchasing (or consuming) it, significant risk in producing experience
goods
economies of scale - CORRECT ANSWER - the average cost - and marginal cost - of an
commodity decreases with expansion of production output, in media the marginal cost of
expanding output is very low
