C201 CH.12 PRACTICE QUESTIONS & ANSWERS
____products are those that are purchased after the consumer has compared
competing products in competing stores - Answers -A) Specialty
B) Shopping
C) Popular
D) Comparative
ANSWER:
B
Most people usually describe a product by its _____, whereas marketers focus on
_____. - Answers -A): image; price
B) cost; production method
C) attributes; distribution method
D) features; benefits
ANSWER:
D
Milk, coffee, and paper towels are classified as _____ products. - Answers -A)
Convenience
B) Unsought
C) Shopping
D) Specialty
ANSWER:
A
Paycheck services and huge multifunction copying machines used in operating an
organization would be classified as what type of product? - Answers -A) Utility
B) Commercial
C) Business
D) Technical
ANSWER:
C
During the ___ stage, the product finally shows a profit although competition increases -
Answers -A) Growth
B) Maturity
C) Decline
D) Introduction
ANSWER:
A
____products are those that are purchased after the consumer has compared
competing products in competing stores - Answers -A) Specialty
B) Shopping
C) Popular
D) Comparative
ANSWER:
B
Most people usually describe a product by its _____, whereas marketers focus on
_____. - Answers -A): image; price
B) cost; production method
C) attributes; distribution method
D) features; benefits
ANSWER:
D
Milk, coffee, and paper towels are classified as _____ products. - Answers -A)
Convenience
B) Unsought
C) Shopping
D) Specialty
ANSWER:
A
Paycheck services and huge multifunction copying machines used in operating an
organization would be classified as what type of product? - Answers -A) Utility
B) Commercial
C) Business
D) Technical
ANSWER:
C
During the ___ stage, the product finally shows a profit although competition increases -
Answers -A) Growth
B) Maturity
C) Decline
D) Introduction
ANSWER:
A
