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BUS 215 EXAM 2 CH 7-10, 14-16

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BUS 215 EXAM 2 CH 7-10, 14-16 When creating content for digital media, which of the following techniques should be used? A. Use general headlines to attract as many readers as possible B. Create content in the first-person style C. Create content following a sales presentation style D. Create content that is permanent and doesn't need updates, additions, or corrections E. Write informally but not carelessly - CORRECT ANSWER-write informally but not carelessly Tools that empower stakeholders to be participants in the communication process by sharing, revising, responding, and contributing to content are called what? A. Smartphones B. Electronic media C. Computers D. Social media E. Hackers - CORRECT ANSWER-social media The digital media/channel combination that allows stakeholders to become members to share, revise, respond to, and contribute content to the communication process is called __________. A. podcasting B. blogs

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