Initiative - ✔✔An organizational priority that identifies a direction or strategic area of focus.
Iterative - ✔✔Repeated cycles that increasingly approach the desired result. Innovation -
✔✔Process of developing and implementing a new product/process that delivers value to
users/customers. Creativity - ✔✔Generation of novel or unique ideas. Critical Thinking -
✔✔Disciplines process of rational, evidenced-based, and open-minded thinking that
involves analysis and evaluation of inputs to reach an answer. Market share - ✔✔The
percentage of sales in a market controlled by a particular company or product. Customer
value - ✔✔The benefit (vs. cost) a customer receives from a product or service offering.
Product innovations - ✔✔New or improved goods/services offered to the market. Process
innovations - ✔✔New or improved ways of conducting business, such as the application of
new technology, production techniques, or distribution methods. Invention - ✔✔The
creation of a unique new idea, process, or object. Research & Development -
✔✔Organizational activities with the goal of innovating products and services. Incremental
innovations - ✔✔Gradual improvements to products or processes. Business model - ✔✔A
company's plan for creating value, including types of products and services it will offer to
earn revenue. Design thinking - ✔✔A human-centered process for innovation consisting of
6 iterative stages - empathize, define, ideate, prototype, test, and implement. Scientific
method - ✔✔Empirical approach or procedure used to hypothesize and test observations.
Wicked problem - ✔✔A challenging or complex problem without a clear solution, usually
social or cultural in nature. Agile - ✔✔Project management approach, originally used for
software development, characterized by quick, iterative cycles and frequent adaptations.
Empathy - ✔✔The ability to understand or be attuned to the feelings, thoughts, or
experiences of another human being. Human-centered design - ✔✔Approach to design
that begins with the people (users) affected by the problem or potential solution. Problem
statement - ✔✔Brief description of the issue to be addressed through the design of a
solution. Prototype - ✔✔Testable versions of an ideated solution; draft or example version.
Scale - ✔✔Grow or expand production, distribution, and sale of a product in a profitable
way. Strategic management - ✔✔The process of ensuring alignment between all
organizational activities and business objectives. Decision-making process - ✔✔A seven-
step process to make strategic decisions informed by data. Data Analysis - ✔✔Process of
evaluating and interpreting data using analytical and statistical tools to uncover business
insights. Business analysis - ✔✔Use of data about the internal and external business
environment to identify business needs and objectives. Scenario planning - ✔✔Method of