ETS - MFT: Marketing Exam Questions with Verified Answers| Latest Update Graded A+
Environmental Forces that Affect International Marketing Efforts -Sociocultural forces
- Economic forces
-Political, legal and regulatory forces
-Ethical and social responsibility forces
- Competitive forces
- Technological forces
( C E L T S)
Import tariff duty levied by a nation on goods bought outside its borders and brought into
the country
Quota limit on the amount of goods an importing country will accept for certain product
categories in a specific period of time
Embargo government's suspension of trade in a particular product or with a given country
Exchange controls government restrictions on the amount of a particular currency that can
be bought or sold
Globalization Globalization - development of marketing strategies globally as for a single
entity
-Standardized products
-Promotion campaigns
-Prices
-Distribution channels for all markets
, Digital media electronic media that function using digital codes
Digital marketing develops communication and exchanges with customers through all digital
media
Electronic marketing (e-marketing) using digital media and digital marketing to
- Distribute, promote, and price products
- Discover the desires of customers
- Help marketers to share information to the customers
Product Product - a good, a service, or an idea received in an exchange including supporting
services, such as installation and guarantees
Good - a tangible physical entity
Service - an intangible result of human and mechanical efforts to people or objects
Idea - a concept, philosophy, image, or issue
Consumer products purchased to satisfy personal and family needs
Business products purchased to be used
- In a firm's operations
- To resell
- To make other products
Environmental Forces that Affect International Marketing Efforts -Sociocultural forces
- Economic forces
-Political, legal and regulatory forces
-Ethical and social responsibility forces
- Competitive forces
- Technological forces
( C E L T S)
Import tariff duty levied by a nation on goods bought outside its borders and brought into
the country
Quota limit on the amount of goods an importing country will accept for certain product
categories in a specific period of time
Embargo government's suspension of trade in a particular product or with a given country
Exchange controls government restrictions on the amount of a particular currency that can
be bought or sold
Globalization Globalization - development of marketing strategies globally as for a single
entity
-Standardized products
-Promotion campaigns
-Prices
-Distribution channels for all markets
, Digital media electronic media that function using digital codes
Digital marketing develops communication and exchanges with customers through all digital
media
Electronic marketing (e-marketing) using digital media and digital marketing to
- Distribute, promote, and price products
- Discover the desires of customers
- Help marketers to share information to the customers
Product Product - a good, a service, or an idea received in an exchange including supporting
services, such as installation and guarantees
Good - a tangible physical entity
Service - an intangible result of human and mechanical efforts to people or objects
Idea - a concept, philosophy, image, or issue
Consumer products purchased to satisfy personal and family needs
Business products purchased to be used
- In a firm's operations
- To resell
- To make other products
