DVEP - DIGITAL ENGINE FINAL EXAM QUESTIONS
T/F: This course is more focused on specific tactics rather than sustainable strategies of
digital marketing. - Answers :False
The Digital Engine will assist you in building your digital skill sets by teaching you how
to _____________________.
manage a brand
develop stories and narrative
deploy social media content
audit your web analytics
all of the above - Answers :All of the above
Which free, open-source website creation platform will you use in this course as your
own content management system?
WordPress
Wix
Squarespace
Hubspot - Answers :WordPress
The Digital Engine uses the strategic principles of ____________ marketing, also
known as "pull" marketing to teach lead generation.
outbound
inbound
traditional
creative - Answers :Inbound
Which website browser should you NOT use for the technical components of this
course?
Google Chrome
Mozilla Firefox
Apple Safari
Duck Duck Go - Answers :Apple Safari
Students will analyze data analytics from which of these online platforms?
Google Analytics
Facebook Platform Analytics
MailChimp Email Analytics
All of the above - Answers :All of the above
,According to HubSpot's State of Inbound Report, what percentage of small and
medium-sized businesses deploy pull marketing strategies around the world?
20%
40%
60%
80% - Answers :80%
T/F: Throughout the course, if you have questions about the course content or your
class assignments, you should contact your professor before completing a "Contact Us"
form within The Digital Engine courseware. - Answers :True
What percentage must you score on the Level Assessment Quiz to be promoted to the
next level of content?
70%
80%
90%
100% - Answers :90%
T/F:Throughout the course, if you have questions about the use of the platform, platform
errors, or inconsistencies in the navigation of the platform, you should fill out a "Contact
Us" form rather than inform your professor. - Answers :True
Which of the following is not included as part of the traditional marketing mix before the
social era of marketing?
product
participation
placement
promotion
price - Answers :Participation
A _________ is one or more specific tasks composed as a conceptual action aimed at
achieving a goal, while a ___________ is a plan of action or policy designed to achieve
an overall aim or series of goals.
tactic; strategy
strategy; mission
mission; tactic
strategy; tactic - Answers :Tactic; Strategy
Using a form on various landing pages that discuss the company's expertise and
provided products or services to new and returning visitors are utilizing ____________.
search engines
, test markets
call-to-actions
database markers - Answers :Call to Actions
Which equation best represents customer value?
cost - benefits
cost / benefits
benefits / price
price / benefits
benefits - costs - Answers :Benefits/Price
When considering the 4-stroke engine metaphor for inbound marketing processes,
which motor structure resembles the environmental factors around your business,
factors such as the regulatory, technological, socio-cultural, political, and economic
conditions currently in the marketplace?
engine block
piston
crankshaft
camshaft
spark plug - Answers :Engine Block
Organic marketing is best represented by which type of media?
paid media
owned media
traditional media
earned media
mass media - Answers :Earned Media
The primary goal of digital inbound marketing is to generate __________.
engagement
web traffic
followers
leads
sales - Answers :Leads
When considering the internal combustion engine metaphor, which engine part
represents a singular marketing channel like a blog, email, social post, tweet, or story?
engine block
piston cylinder
crankshaft
camshaft
T/F: This course is more focused on specific tactics rather than sustainable strategies of
digital marketing. - Answers :False
The Digital Engine will assist you in building your digital skill sets by teaching you how
to _____________________.
manage a brand
develop stories and narrative
deploy social media content
audit your web analytics
all of the above - Answers :All of the above
Which free, open-source website creation platform will you use in this course as your
own content management system?
WordPress
Wix
Squarespace
Hubspot - Answers :WordPress
The Digital Engine uses the strategic principles of ____________ marketing, also
known as "pull" marketing to teach lead generation.
outbound
inbound
traditional
creative - Answers :Inbound
Which website browser should you NOT use for the technical components of this
course?
Google Chrome
Mozilla Firefox
Apple Safari
Duck Duck Go - Answers :Apple Safari
Students will analyze data analytics from which of these online platforms?
Google Analytics
Facebook Platform Analytics
MailChimp Email Analytics
All of the above - Answers :All of the above
,According to HubSpot's State of Inbound Report, what percentage of small and
medium-sized businesses deploy pull marketing strategies around the world?
20%
40%
60%
80% - Answers :80%
T/F: Throughout the course, if you have questions about the course content or your
class assignments, you should contact your professor before completing a "Contact Us"
form within The Digital Engine courseware. - Answers :True
What percentage must you score on the Level Assessment Quiz to be promoted to the
next level of content?
70%
80%
90%
100% - Answers :90%
T/F:Throughout the course, if you have questions about the use of the platform, platform
errors, or inconsistencies in the navigation of the platform, you should fill out a "Contact
Us" form rather than inform your professor. - Answers :True
Which of the following is not included as part of the traditional marketing mix before the
social era of marketing?
product
participation
placement
promotion
price - Answers :Participation
A _________ is one or more specific tasks composed as a conceptual action aimed at
achieving a goal, while a ___________ is a plan of action or policy designed to achieve
an overall aim or series of goals.
tactic; strategy
strategy; mission
mission; tactic
strategy; tactic - Answers :Tactic; Strategy
Using a form on various landing pages that discuss the company's expertise and
provided products or services to new and returning visitors are utilizing ____________.
search engines
, test markets
call-to-actions
database markers - Answers :Call to Actions
Which equation best represents customer value?
cost - benefits
cost / benefits
benefits / price
price / benefits
benefits - costs - Answers :Benefits/Price
When considering the 4-stroke engine metaphor for inbound marketing processes,
which motor structure resembles the environmental factors around your business,
factors such as the regulatory, technological, socio-cultural, political, and economic
conditions currently in the marketplace?
engine block
piston
crankshaft
camshaft
spark plug - Answers :Engine Block
Organic marketing is best represented by which type of media?
paid media
owned media
traditional media
earned media
mass media - Answers :Earned Media
The primary goal of digital inbound marketing is to generate __________.
engagement
web traffic
followers
leads
sales - Answers :Leads
When considering the internal combustion engine metaphor, which engine part
represents a singular marketing channel like a blog, email, social post, tweet, or story?
engine block
piston cylinder
crankshaft
camshaft
