MAS 101 EXAM 1 (COPY) QUESTIONS AND
ANSWERS
Where did the term "media" come from? - ANSWER "Media" is a plural form
of Medium borrowed directly from Latin
What is Mass Media? - ANSWER The utilization of media to transmit info to a
large audience
What is Culture? - ANSWER The customs, arts, social institutions, and
achievements of a particular nation, people, or other social group
What is a Media Citizen? - ANSWER Expected to care about the common
good; Civic duties such as voting, shaping values
What is a Media Producer? - ANSWER A creator of content that sends
messages into the world
What is a Media Consumer? - ANSWER Takes messages in from the world
What is Symbolic Annihilation? - ANSWER When certain groups of people
are not shown in media texts, they symbolically don't exist; i.e. out of sight, out
of mind
What is "High Culture"? - ANSWER Associated with good tatse. Includes
Ballets, Museums, Opera's, Classic Literature. High Culture is typically
timeless, educational, rare, and has more uplift
What is "Low Culture" and what is often associated with it? - ANSWER
Pop(ular) Culture is low culture. It is typically trendy, mindless, formulaic,
panders, and commercialized. Examples can include reality TV, pop music,
video games
, What is Media Literacy? - ANSWER understanding of how media construct
meaning which leads us to become critical consumers of media products
What is Niche Nation? - ANSWER Society in which people navigate a more
varied and complex media landscape
What is the marketplace of ideas? - ANSWER the public forum in which
beliefs and ideas are exchanged and compete; i.e. the cream rises to the top
What are the 3 models for media effects? - ANSWER - Uses and gratification
- Hypodermic needle model
- Minimal effects model
What is the Hypodermic Needle model? - ANSWER Suggest media shoot their
potent effects directly into unsuspecting victims
What is the Minimal Effects model? - ANSWER Media alone cannot change
people's thoughts and opinions
What are the media effects theories? - ANSWER - Agenda setting
- Cultivation Theory
- Spiral of silence
- Social Learning
- Third Person effect
What is the agenda setting theory? - ANSWER The media tells us what to think
about
What is the cultivation theory? - ANSWER The more we consume, the more it
shapes our world
What is the spiral of silence theory? - ANSWER People are afraid to voice
unpopular opinions, so they refrain
What is the social learning theory? - ANSWER We model the behavior we see
in media
ANSWERS
Where did the term "media" come from? - ANSWER "Media" is a plural form
of Medium borrowed directly from Latin
What is Mass Media? - ANSWER The utilization of media to transmit info to a
large audience
What is Culture? - ANSWER The customs, arts, social institutions, and
achievements of a particular nation, people, or other social group
What is a Media Citizen? - ANSWER Expected to care about the common
good; Civic duties such as voting, shaping values
What is a Media Producer? - ANSWER A creator of content that sends
messages into the world
What is a Media Consumer? - ANSWER Takes messages in from the world
What is Symbolic Annihilation? - ANSWER When certain groups of people
are not shown in media texts, they symbolically don't exist; i.e. out of sight, out
of mind
What is "High Culture"? - ANSWER Associated with good tatse. Includes
Ballets, Museums, Opera's, Classic Literature. High Culture is typically
timeless, educational, rare, and has more uplift
What is "Low Culture" and what is often associated with it? - ANSWER
Pop(ular) Culture is low culture. It is typically trendy, mindless, formulaic,
panders, and commercialized. Examples can include reality TV, pop music,
video games
, What is Media Literacy? - ANSWER understanding of how media construct
meaning which leads us to become critical consumers of media products
What is Niche Nation? - ANSWER Society in which people navigate a more
varied and complex media landscape
What is the marketplace of ideas? - ANSWER the public forum in which
beliefs and ideas are exchanged and compete; i.e. the cream rises to the top
What are the 3 models for media effects? - ANSWER - Uses and gratification
- Hypodermic needle model
- Minimal effects model
What is the Hypodermic Needle model? - ANSWER Suggest media shoot their
potent effects directly into unsuspecting victims
What is the Minimal Effects model? - ANSWER Media alone cannot change
people's thoughts and opinions
What are the media effects theories? - ANSWER - Agenda setting
- Cultivation Theory
- Spiral of silence
- Social Learning
- Third Person effect
What is the agenda setting theory? - ANSWER The media tells us what to think
about
What is the cultivation theory? - ANSWER The more we consume, the more it
shapes our world
What is the spiral of silence theory? - ANSWER People are afraid to voice
unpopular opinions, so they refrain
What is the social learning theory? - ANSWER We model the behavior we see
in media
