MAS 101 EXAM QUESTIONS AND ANSWERS
RECENTLY UPDATED
mass media - ANSWER Forms of communication, such as newspapers and
radio, that reach millions of people.
Communication - ANSWER The imparting or exchanging of information or
news
Affordances - ANSWER the possibilities for action offered by objects and
situations
consensus narratives - ANSWER cultural products that become popular and
command wide attention, providing shared cultural experiences
Origins of term "media - ANSWER another term coined for medium or way to
convey a message across many different platforms
Eras of Media - ANSWER Oral, written, print, electronic, digital
Gesellschaft - ANSWER a type of society that is dominated by impersonal
relationships, individual accomplishments, and self-interest
Gemeinschaft - ANSWER a type of society in which life is intimate; a
community in which everyone knows everyone else and people share a sense of
togetherness
Francis Tonnies - ANSWER His distinction between two types of social groups
- Gemeinschaft and Gesellschaft - is what Tönnies is best known for. He was,
however, a prolific writer and also co-founder of the German Society for
Sociology.
, niche nation - ANSWER a society in which people navigate a more varied and
complex media landscape
Participatory Culture - ANSWER a culture in which media consumers are able
to annotate, comment on, remix, and otherwise respond to culture.
Media Roles - ANSWER Gatekeeper (Influences what issues get on the
political agenda) Scorekeeper (helps citizens to decide who is winning)
Watchdog (brings the misdeeds of politicians, candidates, parties, and
governments to the publics attention.)
symbolic annihilation - ANSWER the systematic underrepresentation of a
particular group or groups and/or media representations that favor stereotypes
and omit realistic portrayals
high/low culture - ANSWER - high culture: commonly refers to the set of
cultural products in the arts, held in the highest esteem by a culture - culture of
an elite (aristocrats)
- low culture: less-well educated, barbarians, or the masses
Folk v pop culture - ANSWER Folk: traditional, homogeneous society,
isolated, resistance to change (Amish)
Pop: new, heterogeneous societies, trends, connects people by spreading
common culture through globalization/ technology
Media Literacy & Five Steps - ANSWER Description, Analysis, Interpretation,
Evaluation, Engagment
Post Modernism - ANSWER genre of art and literature and especially
architecture in reaction against principles and practices of established
modernism
convergence - ANSWER A binocular cue for perceiving depth; the extent to
which the eyes converge inward when looking at an object
technological determinism - ANSWER the idea that machines and their
development drive economic and cultural change
RECENTLY UPDATED
mass media - ANSWER Forms of communication, such as newspapers and
radio, that reach millions of people.
Communication - ANSWER The imparting or exchanging of information or
news
Affordances - ANSWER the possibilities for action offered by objects and
situations
consensus narratives - ANSWER cultural products that become popular and
command wide attention, providing shared cultural experiences
Origins of term "media - ANSWER another term coined for medium or way to
convey a message across many different platforms
Eras of Media - ANSWER Oral, written, print, electronic, digital
Gesellschaft - ANSWER a type of society that is dominated by impersonal
relationships, individual accomplishments, and self-interest
Gemeinschaft - ANSWER a type of society in which life is intimate; a
community in which everyone knows everyone else and people share a sense of
togetherness
Francis Tonnies - ANSWER His distinction between two types of social groups
- Gemeinschaft and Gesellschaft - is what Tönnies is best known for. He was,
however, a prolific writer and also co-founder of the German Society for
Sociology.
, niche nation - ANSWER a society in which people navigate a more varied and
complex media landscape
Participatory Culture - ANSWER a culture in which media consumers are able
to annotate, comment on, remix, and otherwise respond to culture.
Media Roles - ANSWER Gatekeeper (Influences what issues get on the
political agenda) Scorekeeper (helps citizens to decide who is winning)
Watchdog (brings the misdeeds of politicians, candidates, parties, and
governments to the publics attention.)
symbolic annihilation - ANSWER the systematic underrepresentation of a
particular group or groups and/or media representations that favor stereotypes
and omit realistic portrayals
high/low culture - ANSWER - high culture: commonly refers to the set of
cultural products in the arts, held in the highest esteem by a culture - culture of
an elite (aristocrats)
- low culture: less-well educated, barbarians, or the masses
Folk v pop culture - ANSWER Folk: traditional, homogeneous society,
isolated, resistance to change (Amish)
Pop: new, heterogeneous societies, trends, connects people by spreading
common culture through globalization/ technology
Media Literacy & Five Steps - ANSWER Description, Analysis, Interpretation,
Evaluation, Engagment
Post Modernism - ANSWER genre of art and literature and especially
architecture in reaction against principles and practices of established
modernism
convergence - ANSWER A binocular cue for perceiving depth; the extent to
which the eyes converge inward when looking at an object
technological determinism - ANSWER the idea that machines and their
development drive economic and cultural change
