CPCM ACTUAL EXAMS SHEET 2025/2026 QUESTIONS WITH
ANSWERS RATED A+
✔✔A. Analyzing the way consumer behavior and lifestyle interact - ✔✔What is the most
important element of geodemographic behavioral data analysis?
A. Analyzing the way consumer behavior and lifestyle interact
B. Creating accurate demographic profiles
C. Grouping consumers according to their stages of life
D. Grouping consumers according to their lifestyle
✔✔C. Use panel data to determine which item has higher loyalty or contributes more
total basket dollars among the retailer's shoppers. - ✔✔Which of the following analyses
would be MOST effective to help you determine which of two items with similar sales
and margin performance should be kept when completing an assortment analysis?
A. Conduct an in-store survey to determine shopper preferences between the two
products.
B. Keep the item that has been carried the longest, in order to maintain the retailer's
customer base.
C. Use panel data to determine which item has higher loyalty or contributes more total
basket dollars among the retailer's shoppers.
✔✔B. The test stores performed better than the control stores by 12 percentage points -
✔✔Review the table that shows results of an in-store test. Which is the correct
conclusion you can draw from this data?
· Test Stores
o Trend during pre-test = +4%
o Trend during test period = +9%
o Change = +5 pts
· Control Stores
o Trend during pre-test = +12%
o Trend during test period = +5%
o Change = -7 pts
A. The control stores performed better than the test stores by 7 percentage points
B. The test stores performed better than the control stores by 12 percentage points
C. The control stores performed better than the test stores by 12 percentage points.
D. The test stores performed better than the control stores by 2 percentage points
✔✔B. Household panel data - ✔✔Which of the following data sources includes
information collected by consumers who scan their purchases and are then compiled
into a syndicated data source?
A. Syndicated scanner data
,B. Household panel data
C. Geodemographic data
D. Retailer point-of-sale data
✔✔B. False. Different target Shoppers will determine the assortment choices for
different Retailers. - ✔✔True or false? Item level assortment within a category should be
the same across retailers within the same channel.
A. True. Assortment choices are driven by the overall consumer shopping in the market.
B. False. Different target Shoppers will determine the assortment choices for different
Retailers.
✔✔32.4 (WORK= (7.99-5.4)/7.99*100= 332.4)) - ✔✔If an item cost $5.40 and had a
retail price of $7.99, what is its gross margin % ?
✔✔True (cat assess) - ✔✔True or false? A category assessment identifies category
growth opportunities.
✔✔False (demand index) - ✔✔True or false? A demand index measures whether the
target product group has been sold in a store.
✔✔A. The retailer's Category share is higher than their ACV share - ✔✔A retailer's
index vs ACV for a category is 103. What is the MOST ACCURATE conclusion from this
number?
A. The retailer's Category share is higher than their ACV share
B. None of these answers are correct
C. The retailer is underdeveloped in this category
D. The retailer is overdeveloped in the category
✔✔6 (Work =Annual COGS / Average Inventory Level - =450,000/75,000) - ✔✔If an
item has average inventory levels of $75,000 and annual cost of goods sold of
$450,000, what is its inventory turns?
✔✔E. All would add value to the assessment - ✔✔Which of the following dimensions
would NOT add value in a category health assessment?
A. Category tactics
B. Competitive activity
C. Category trends
D. Economic trends
E. All would add value to the assessment
, ✔✔87.5 (Work= (Retail Price — Cost) / Cost = ($7.50-$4.00/4.00)) - ✔✔If an item has a
cost of $4.00 and a retail price of $7.50, what is its markup % (round to 1 decimal
place)?
✔✔D. The target number of items to list in a category based on the 80/20 rule -
✔✔Pareto Curve analysis helps you to determine:
A. Which items to list in a category
B. How many items to delist in a category
C. None of these answers are correct
D. The target number of items to list in a category based on the 80/20 rule
✔✔C. Penetration, buying rate, frequency, and purchase size before and after
introduction. - ✔✔To determine if new items in a category have brought in new buyers
to the category, what should you compare?
A. Share of Wallet and buying rate to total category volume for the previous year
comparable period.
B. Buying rate, frequency, and purchase size before and after introduction.
C. Penetration, buying rate, frequency, and purchase size before and after introduction.
D. None of these answers are correct.
✔✔C. Consumer panel data - ✔✔What source of data provides purchase behavior
metrics and demographics that can be used in category management work?
A. Loyalty card data
B. Retailer POS data
C. Consumer panel data
D. All of these data types are equally important
E. Retailer measured data (market data)
✔✔C. Calculate the sales between the pre-test and test periods for both the control
store group and the test store group. Then calculate and compare the changes between
time periods for both the test and control store groups. - ✔✔Which of the following
BEST describes the procedure for analyzing the results of an in-store test?
A. Choose one store from the test group and the control group. Then calculate and
compare the changes between the pre-test period and the test period.
B. Calculate the change in sales between the pre-test period and the test period for a
sum of control and test stores. Then compare the change between the two periods for
this total store group.
C. Calculate the sales between the pre-test and test periods for both the control store
group and the test store group. Then calculate and compare the changes between time
periods for both the test and control store groups.
ANSWERS RATED A+
✔✔A. Analyzing the way consumer behavior and lifestyle interact - ✔✔What is the most
important element of geodemographic behavioral data analysis?
A. Analyzing the way consumer behavior and lifestyle interact
B. Creating accurate demographic profiles
C. Grouping consumers according to their stages of life
D. Grouping consumers according to their lifestyle
✔✔C. Use panel data to determine which item has higher loyalty or contributes more
total basket dollars among the retailer's shoppers. - ✔✔Which of the following analyses
would be MOST effective to help you determine which of two items with similar sales
and margin performance should be kept when completing an assortment analysis?
A. Conduct an in-store survey to determine shopper preferences between the two
products.
B. Keep the item that has been carried the longest, in order to maintain the retailer's
customer base.
C. Use panel data to determine which item has higher loyalty or contributes more total
basket dollars among the retailer's shoppers.
✔✔B. The test stores performed better than the control stores by 12 percentage points -
✔✔Review the table that shows results of an in-store test. Which is the correct
conclusion you can draw from this data?
· Test Stores
o Trend during pre-test = +4%
o Trend during test period = +9%
o Change = +5 pts
· Control Stores
o Trend during pre-test = +12%
o Trend during test period = +5%
o Change = -7 pts
A. The control stores performed better than the test stores by 7 percentage points
B. The test stores performed better than the control stores by 12 percentage points
C. The control stores performed better than the test stores by 12 percentage points.
D. The test stores performed better than the control stores by 2 percentage points
✔✔B. Household panel data - ✔✔Which of the following data sources includes
information collected by consumers who scan their purchases and are then compiled
into a syndicated data source?
A. Syndicated scanner data
,B. Household panel data
C. Geodemographic data
D. Retailer point-of-sale data
✔✔B. False. Different target Shoppers will determine the assortment choices for
different Retailers. - ✔✔True or false? Item level assortment within a category should be
the same across retailers within the same channel.
A. True. Assortment choices are driven by the overall consumer shopping in the market.
B. False. Different target Shoppers will determine the assortment choices for different
Retailers.
✔✔32.4 (WORK= (7.99-5.4)/7.99*100= 332.4)) - ✔✔If an item cost $5.40 and had a
retail price of $7.99, what is its gross margin % ?
✔✔True (cat assess) - ✔✔True or false? A category assessment identifies category
growth opportunities.
✔✔False (demand index) - ✔✔True or false? A demand index measures whether the
target product group has been sold in a store.
✔✔A. The retailer's Category share is higher than their ACV share - ✔✔A retailer's
index vs ACV for a category is 103. What is the MOST ACCURATE conclusion from this
number?
A. The retailer's Category share is higher than their ACV share
B. None of these answers are correct
C. The retailer is underdeveloped in this category
D. The retailer is overdeveloped in the category
✔✔6 (Work =Annual COGS / Average Inventory Level - =450,000/75,000) - ✔✔If an
item has average inventory levels of $75,000 and annual cost of goods sold of
$450,000, what is its inventory turns?
✔✔E. All would add value to the assessment - ✔✔Which of the following dimensions
would NOT add value in a category health assessment?
A. Category tactics
B. Competitive activity
C. Category trends
D. Economic trends
E. All would add value to the assessment
, ✔✔87.5 (Work= (Retail Price — Cost) / Cost = ($7.50-$4.00/4.00)) - ✔✔If an item has a
cost of $4.00 and a retail price of $7.50, what is its markup % (round to 1 decimal
place)?
✔✔D. The target number of items to list in a category based on the 80/20 rule -
✔✔Pareto Curve analysis helps you to determine:
A. Which items to list in a category
B. How many items to delist in a category
C. None of these answers are correct
D. The target number of items to list in a category based on the 80/20 rule
✔✔C. Penetration, buying rate, frequency, and purchase size before and after
introduction. - ✔✔To determine if new items in a category have brought in new buyers
to the category, what should you compare?
A. Share of Wallet and buying rate to total category volume for the previous year
comparable period.
B. Buying rate, frequency, and purchase size before and after introduction.
C. Penetration, buying rate, frequency, and purchase size before and after introduction.
D. None of these answers are correct.
✔✔C. Consumer panel data - ✔✔What source of data provides purchase behavior
metrics and demographics that can be used in category management work?
A. Loyalty card data
B. Retailer POS data
C. Consumer panel data
D. All of these data types are equally important
E. Retailer measured data (market data)
✔✔C. Calculate the sales between the pre-test and test periods for both the control
store group and the test store group. Then calculate and compare the changes between
time periods for both the test and control store groups. - ✔✔Which of the following
BEST describes the procedure for analyzing the results of an in-store test?
A. Choose one store from the test group and the control group. Then calculate and
compare the changes between the pre-test period and the test period.
B. Calculate the change in sales between the pre-test period and the test period for a
sum of control and test stores. Then compare the change between the two periods for
this total store group.
C. Calculate the sales between the pre-test and test periods for both the control store
group and the test store group. Then calculate and compare the changes between time
periods for both the test and control store groups.
